Chew on This - Digestable DTC Content

In this conversation, Jimmy Kim, co-founder of Sendlane and email marketing guru, tackles the evolution of email marketing and the pitfalls of traditional metrics like open rates. He reveals why bots have made open rates obsolete and stresses the value of click-through data to uncover customer intent. Jimmy advocates for immediate retargeting based on clicks, emphasizes the necessity of hyper-segmentation, and encourages brands to increase email frequency for better engagement. His insights could transform how businesses connect with their audiences.

In this discussion, Dave, the President of Bambu Earth and a specialist in conversion rate optimization, dives into maximizing revenue per session. He highlights the power of cost caps for efficient ad spend and how experimenting with surprising free shipping can boost sales. Dave also emphasizes the benefits of subscription models for stability and lifelong value, while sharing insights on unit economics. He encourages businesses to creatively connect with customers through targeted offers and personalized marketing strategies.

Ben Yahalom, CEO of True Classic, shares company growth secrets: consumer empathy, profitability focus, data utilization, Omni Channel strategy, and international expansion. From T-shirts to 15+ product categories. Importance of emotional connection with customers. Start with English-speaking countries for international expansion.

In this discussion, Alex Beller, Co-founder and President of Postscript, shares his expertise in SMS marketing and AI applications. He highlights that SMS can outshine email in list growth and monetization. Alex warns against over-segmenting customers and stresses the importance of finding the right message frequency. He also emphasizes engaging content, like quizzes and games, to boost interaction. The conversation dives deep into metrics like Lifetime Value (LTV) and innovative retention strategies that foster brand loyalty and improve engagement.

In S4 E1 of Chew on This, ​Ron and Ash sit down with Kevin Gould, Co-Founder of Glamnetic, as he shares his entrepreneurial journey from starting Beautycon to co-founding Glamnetic. He discusses the challenges faced during the pandemic and the importance of influencer marketing and community building. Kevin also emphasizes the significance of analyzing marketing campaign success and managing separate teams for different ventures while also sharing learnings between them. He highlights how collaborations and cross-promotions between brands are key strategies for growth, and how building unique value propositions and brand loyalty over time, along with thoughtful product development and retail distribution strategies, are essential for long-term success in the beauty industry. 💅 Kevin reveals a costly mistake of launching a collagen water that “tasted horrific” and emphasizes the importance of listening to feedback before launching new products. 💰 He believes that the future of his business lies in acquiring and scaling beauty brands, as well as buying and holding cash flow-generating businesses. 📈 Kevin highlights the importance of staying curious and humble in the ever-changing landscape of e-commerce, emphasizing that adapting to platform shifts is crucial for success. 🗣️ Kevin utilizes voice memos for recruitment and encourages small brands to leverage DMs for prospecting and community building. 📊 He shares his approach to measuring the success of in-person events, focusing on brand activation and word-of-mouth marketing. 0:00 - Intro.​ 2:05 - Kevin starting BeautyCon. ​4:21 - The inception of Glamnetic. ​6:29 - Challenges during the pandemic.​ 10:01 - Influencer marketing and community building. ​13:10 - Analyzing the success of marketing campaigns through various channels.​ 17:07 - Managing separate teams for different ventures and shared learnings.​ 20:02 - Collaborations and cross-promotions between brands.​ 22:05 - Building unique value propositions and brand loyalty.​ 23:26 - Product development strategies and considerations for retail distribution.​ 25:13 - Taking feedback from the community for retail success.​ 28:06 - Collaboration with retailers for exclusivity.​ 29:18 - Impactful communication with customers.​ 30:08 - Building community through exclusive discounts.​ 31:01 - Working with Gorgias for ticket sales strategies.​ 33:00 - In-person events for brand awareness.​ 34:04 - Brand activation through unique experiences.​ 36:00 - Marketing strategies and budget allocation.​ 38:02 - Kevin reflects on past mistakes and lessons.​ 40:02 - Organic growth on TikTok and challenges with TikTok Shop. 49:53 - Final chews. Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 💅 Glamnetic: https://www.glamnetic.com/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Drew Marconi, CEO of IntelliGems, discusses why traditional Conversion Rate Optimization (CRO) metrics are misleading. He argues for a profit-centric approach, emphasizing profit per visitor over mere conversion rates. Drew encourages marketers to run bold tests, even if they lower conversions, as potential profit gains can be worthwhile. Personalization of customer experiences and understanding cost structures are key themes, along with the importance of embracing innovative pricing strategies to enhance profitability in today’s challenging e-commerce landscape.

Learn how to optimize your website for increased conversion rates by focusing on mobile navigation, visual carousel navigation, showcasing popular items, and emphasizing product benefits. Strategies include sticky add-to-cart functionality, value proposition iconography, understanding user behavior, and talking to customers for feedback.

Amanda Liew Hill from First Day discusses subscriber conversion rates through rigorous testing. Success with mystery gifts but caution with card expiration alerts. Insights from customer surveys aid in tailoring messaging. Importance of intentional experimentation for bootstrapped companies highlighted.

In this episode, Matt Holman, The Subscription Doc, shares strategies to enhance subscription models, focusing on customer retention. Key topics include personalized communication, post-purchase surveys, and understanding user needs. They discuss the value of surprise gifts, gamification, and effective communication of loyalty program rewards. The importance of data analysis, optimizing brand strategies, and user-generated content is highlighted.

In the Season 3 finale of Chew on This, Ron and Ash are joined by Zach Cox, a growth lead at Google, to discuss various aspects of AI, GA-4, and retail commerce. Zach delves into Performance Max, emphasizing its role in capturing demand and acquiring new customers. He stresses the importance of considering customer lifetime value in media strategies and highlights the shift in retail thinking towards viewing retail as a growth channel. Zach also discusses the significance of attention, branding, and connection in content creation. Furthermore, he shares key factors he considers when brands approach him for growth goals and suggests leveraging customer feedback data in creative strategies. Zach concludes by pointing out the mistake brands make when transitioning into retail without aligning brand awareness and performance teams. 🧲 Zach recommends that brands leverage Google’s Performance Max platform to capture consumer demand. 📈 He advises brands to think about retail as a channel for growth and consider how they can leverage it in their overall strategy. 🎯 Zach emphasizes the importance of segmentation and tailoring messaging to specific customer cohorts. 🎥 He encourages brands to leverage their video content on YouTube, including user-generated content, for a greater reach and long-term impact. 🤖 Zach believes AI technology will continue to shape the search landscape and advises brands to stay ahead of the curve by understanding how consumers are using these tools. 0:00 - Intro. ​1:31 - Performance Max.​ 6:03 - Importance of LTV in media strategy.​ 10:04 - Retail as a channel for growth.​ 13:27 - Attention, branding, and connection in content creation.​ 15:46 - Key factors for growth goals.​ 16:57 - Mistakes brands make when transitioning into retail.​ 17:49 - Leveraging customer feedback data in creative strategies and decision-making.​ 18:59 - Leveraging first-party data and limitations in using it for Google.​ 20:00 - Tailoring media strategies based on customer preferences.​ 21:16 - Google's role in supporting brands.​ 24:01 - Google's collaboration with creators for influencer marketing and content partnerships.​ 25:04 - The power of creators in the market and finding the right audience.​ 33:00 - Google Analytics 4 (GA-4).​ 36:00 - Connected TV (CTV) on YouTube for retail-focused advertising.​ 38:03 - Final chew. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc