Chew on This - Digestable DTC Content

AppLovin - Reach your ideal customers in mobile games across diverse genres, with 150M+ U.S. daily active users. Get updates about AppLovin's Ecommerce Beta 🔗 ⁠https://hubs.la/Q03shN6X0

Michael Wieder, Co-founder and CMO of children’s brand Lalo, shares his journey from sports to building a brand focused on timeless design. He delves into the emotional connections Lalo creates with parents, emphasizing empathy in marketing. Discussion highlights include the significance of customer retention amid rising acquisition costs and the success of influencer marketing through authentic relationships. Michael also navigates the complexities of expanding into retail, showcasing the importance of trust and strong brand identity in a competitive market.

🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💥 Meta’s Algorithm Shift: Recent algorithm changes have significantly impacted ad performance, requiring marketers to retest creatives, landing pages, and funnels. The old strategies are no longer working as effectively.🎥 Content Consumption Shift: The trend towards authentic, organic-style video content, mirroring TikTok Shop’s format, necessitates a move away from high-production value content and static ads.💡 Tactical Adaptations: Try creating new ad accounts, pixels, and Facebook/Instagram pages to isolate new product launches and avoid conflicting audience targeting. Separating data for different product lines is important.🎁 Bundling for Increased AOV: Bundling complementary products is presented as a strategy to increase average order value (AOV) and counter the rising costs of Meta advertising.🤝 Creator Collaboration & Personalization: Developing personalized products and experiences with top-performing creators is highlighted as a high-impact strategy to drive revenue and build deeper customer relationships.0:00 - Intro​1:39 - Meta's marketing strategies and changes​2:54 - Adapting to Meta's algorithm changes​3:34 - Shift in content consumption influenced by TikTok​5:11 - Using creators for storytelling in marketing​6:00 - Improving content quality and engagement​12:02 - Adapting to new marketing processes​15:04 - Strategies for targeting different customer segments​19:04 - Retention and LTV for e-commerce brands​22:05 - Product bundling as an effective marketing strategy​22:56 - Activating influencers in marketing strategies​23:30 - Bundling products to enhance sales​24:41 - Effectiveness of influencer boxes in driving engagement​27:09 - Benefits of personalized scripts for influencer marketing​29:01 - Successful launch with a creator's custom landing page​30:03 - Limited edition products featuring creators' images​32:45 - Creating signature flavors for products​34:10 - Replicating successful creator collaborations​39:24 - Challenges of maintaining a cohesive brand image43:01 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

Join Hemant Varshney, Mike Constandatos, and Danielle Dror, co-founders of Digicom, as they share their expertise in growth marketing. They discuss the need for a holistic, data-driven approach that integrates deep audits and creative optimization. The trio emphasizes the importance of authentic content and adapting to the evolving media landscape, highlighting shifts towards newer platforms like TikTok. They also explore how strategic partnerships and comprehensive performance metrics can drive significant revenue growth for brands.

Tricia LaBarge, Sr. Director of Brand Media at Ariat International, and Sam Joachim, Head of Client Services at Tatari, dive into the world of TV advertising. They discuss how Ariat leveraged both connected and linear TV to boost brand awareness. Tricia highlights the emotional engagement potential of TV, while Sam shares insights on advanced measurement techniques. They emphasize a multi-faceted approach combining traditional and digital strategies to target modern audiences effectively. Their discussion wraps around the importance of creative content and robust analytics for campaign optimization.

📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro​2:14 - What is Reactiv?​3:06 - Removing friction in the shopping experience​5:01 - Strategy focused on customer acquisition and value​7:05 - Using landing pages for ads and their effectiveness​9:17 - How merchants utilize top-of-funnel strategies​11:15 - Abandoned cart notifications and their effectiveness​14:03 - Data integration and tracking for brands​19:12 - Evolution of mobile apps and consumer behavior​20:36 - Convenience of technology in everyday experiences​21:11 - The relevance of apps in today's world​22:35 - Push notifications for driving customer engagement​24:09 - Prioritizing user experience​26:07 - Enhancing customer interaction without app installation​29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding​31:49 - Ease of accessing services via QR codes​37:00 - Engaging customers through notifications and updates​39:06 - Integration of Bluetooth functionalities in shopping apps​41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

In this discussion, Sahil Bloom, a writer and entrepreneur who transitioned from finance to building a significant online audience, shares insights from his journey. He emphasizes the importance of understanding the five types of wealth—financial, time, social, mental, and physical. Bloom advocates for authentic content creation and the need to identify 'energy-creating' tasks. He discusses the challenges of publishing, the balance between various life aspects, and how genuine connections can redefine the meaning of success beyond mere financial metrics.

The founders dive into their bold predictions for e-commerce in 2025, highlighting the rising challenges of paid advertising, especially on platforms like Meta. They stress the need for product innovation and uniqueness to thrive in saturated markets. The conversation shifts to the importance of creator partnerships for building engaged audiences. They also explore the diverse advertising landscape, including TikTok and AppLovin, and discuss the implications of recent changes in digital marketing dynamics.

Rihards Piks, co-founder of Supliful, shares insights from his journey in the e-commerce world, advocating for the creation of personalized supplement brands. He emphasizes the power of niche marketing and the importance of swift action, highlighting how entrepreneurs can launch their brands in just one hour without hefty inventory investments. Rihards discusses the rising trend of personalized products and innovative marketing tactics, such as using social media to build trust and community among consumers, ultimately reshaping modern commerce.

Sahand Dilmaghani, CEO and founder of Terra Kaffe, shares his transition from investment banking to crafting luxury espresso machines. He discusses the complexities of developing high-end hardware and the significance of customer relationships in a crowded market. Emphasizing data-driven marketing, Sahand reveals that 30% of sales come from word-of-mouth and highlights the vital role of community engagement. He also reflects on avoiding perfectionism and how staying close to customers can drive product development and success.