Chew on This - Digestable DTC Content

Katie Spies, founder of Maev, and Michael Campi, SVP of Marketing, delve into their pet food brand's unique journey. They discuss overcoming competition by prioritizing ingredient quality and customer relationships. The duo emphasizes the power of direct-to-consumer strategies and the importance of leveraging customer feedback. Spies shares her personal motivation behind Maev's inception, while Campi highlights the need for brands to be bold and distinctive to stand out in a saturated market.

Discover the inspiring journey of a brand created by dads, for dads, as they transformed a simple trucker hat into a community movement. Learn about smart digital marketing strategies that deliver impressive returns and the importance of relatable content. The discussion highlights the significance of fostering a supportive environment for fathers while navigating challenges in product launches and seasonal demands. Tune in for insights on building strong team dynamics and engaging customers through innovative approaches!

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned discuss how losses can be beneficial for businesses by highlighting common mistakes brands make on their websites. They emphasize that new users typically do not scroll down far on homepages, suggesting that critical information should be placed above the fold. The importance of effective navigation is stressed, as most new users tend to use the menu rather than scrolling. They advocate for a user-centric approach, focusing on clear use cases and educational content in navigation. They also point out that rotating banners are often ignored, and brands should prioritize showcasing their most recognized products to new visitors. 🤯 Losses provide invaluable insights: Losses can uncover weaknesses, inefficient processes, or unmet customer needs. 📈 Losses push for optimization: The pain of a loss can be a powerful motivator to analyze, adjust, and optimize business operations. 🚀 Losses fuel innovation: Analyzing why a loss occurred can lead to innovative solutions and new product or service offerings. 💪 Losses build resilience: Learning from setbacks fosters resilience and prepares the business for future challenges. 🤝 Losses strengthen customer relationships: Addressing customer concerns arising from losses can build trust and strengthen relationships. 0:00 - Intro ​2:03 - New users don’t scroll down on homepages ​2:57 - Top half of the homepage for maximum visibility ​4:23 - A significant percentage of new users navigate directly to the menu ​5:40 - Educational and user-focused navigation ​6:55 - Clear use cases can enhance user experience ​8:02 - Simplifying homepage architecture ​9:01 - Rotating banners are ineffective ​10:00 - New product placements ​10:21 - Benefits of personalization for returning users ​10:53 - Focusing on established products over new releases ​12:02 - Redesigns rarely lead to immediate metric improvements ​12:48 - Data-driven decisions over emotional ones ​14:11 - Using Google Analytics to inform redesigns ​15:02 - Don't assume brand owners understand customer needs ​16:06 - Informing future decisions with past experiments ​17:20 - Don't rely on best practices without testing ​20:45 - Empathizing with new users to improve website navigation Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah -   / obviceo   Ash Melwani -   / ashvinmelwani   Chew On This -   / chewonthisdtc 

In this insightful discussion, Ron Shah, CEO of Obvi, and Jen Gray, SVP of Marketing at Recharge, explore how Millennial and Gen Z behaviors shape purchasing decisions. They delve into the significance of subscription models, emphasizing their role in driving revenue and customer loyalty. The duo highlights the 'routine economy' and how brands can integrate convenience and variety to cater to modern consumer lifestyles. They also discuss tailored marketing strategies for distinct generational preferences, pinpointing the need for brands to adapt for lasting engagement.

💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30% 🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from brands, effective strategies for increasing average order value (AOV), and the UDC method. 💡 The power of AB testing: Don’t be complacent with your upsell strategy. Continuously test different offers to find the best combination for your specific audience. 💸 Network offers are not brand killers: Instead of fearing the impact on brand perception, consider network offers as a way to generate additional revenue and potentially reinvest in marketing. 📈 The quantity test is a game-changer: Offering multiple units of the same product at a discounted price can significantly boost AOV, even if the conversion rate slightly drops. 🤝 The UDC method offers a structured approach: By focusing on Upsell, Downsell, and Cross-sell, you create a strategic flow for presenting additional offers and maximizing customer value. 🚀 Experimentation is key: Constantly test and refine your post-purchase strategy, as it’s a dynamic area where new opportunities emerge frequently. 0:00 - Intro. ​2:00 - Combating challenges with iOS changes and improving acquisition strategies.​ 4:07 - Upselling and cross-selling to increase conversion rates and profitability.​ 10:08 - Aftersell offer testing to find winning offers for different customer segments. ​13:09 - Testing multiple variations of offers to maximize revenue. ​15:10 - Network offers and purchase upsells increase revenue per order. ​17:02 - Adding small cushions like purchase upsells boost the bottom line.​ 19:32 - Default discounts and post-purchase upsells enhance revenue per transaction.​ 21:08 - Offer complementary products with post-purchase upsells. ​26:00 - Cross-selling consumables.​ 27:01 - Positive product reviews increase customer's likelihood to buy more. ​28:03 - Long-form content on upsell pages.​ 29:03 - UDC method.​ 30:02 - Show relevant products on upsell pages based on customer behavior.​ 31:08 - Treating upsell pages like landing pages for customer education. ​32:57 - Tailoring upsells for new vs. returning customers.​ 33:16 - Long-form content and product education to drive customer purchases.​ 35:06 - Offering multiple tailored offers to cater to different customer segments.​ 41:41 - Network offers to create a closed-loop ecosystem for brand growth. 45:18 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In a heartfelt conversation, Solomon Choi shares his journey as the founder of 16 Handles, a beloved frozen yogurt brand in NYC. He emphasizes the importance of customer obsession and adaptability in a competitive market. Solomon highlights how early adoption of social media gave him an edge and stresses the power of authentic connections with consumers. He also discusses the value of continuous learning and taking risks, encouraging aspiring entrepreneurs to embrace their vision wholeheartedly. His insights are a lasting tribute to his entrepreneurial spirit.

Tyler Rutstein, Chief Brand Officer at Overtime, shares insights on transforming the company into a 9-figure e-commerce powerhouse. He discusses the power of real-time content creation during games and unique limited-edition apparel drops. Partnerships with brands like Nike and SpongeBob reflect their strength in market understanding. Tyler emphasizes the need for staying informed on industry trends and building strong community ties to engage the audience effectively, all while navigating the challenges of post-COVID e-commerce.

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis In this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a business, the importance of passionate belief in your product, and how to navigate a shifting market. He also emphasizes the importance of staying true to your brand’s North Star and creating a strong, cohesive brand identity. 🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck. 💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works. 📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC. 🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success. 🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business. 0:00 - Intro ​1:20 - Moving from Canada to the US to pursue entrepreneurship​ 4:10 - Changes in the cost of money and venture capital​ 6:28 - Having a phenomenal product for fundraising ​9:04 - Passion and expertise in fundraising​ 11:59 - The journey of Peloton vs the world of rowing ​16:05 - Price points and changes in consumer behavior​ 18:20 - Strategies for marketing and building brand awareness ​20:08 - Positive growth and traction in unit sales​ 23:25 - Hydrow's approach to influencer marketing​ 24:21 - Kevin Hart and Hydrow​ 25:47 - Affiliate marketing and choosing influencers carefully​ 26:31 - Taking marketing risks that align with the brand​ 28:11 - Value of brand equity and impact of collaborations​ 29:00 - Content creation and brand awareness in marketing strategies​ 31:17 - Restructuring Hydrow post-pandemic ​37:05 - The future of Hydrow - IPO? ​39:02 - Adapting to market trends and being open to new opportunities 44:43 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Drew, a profit optimization expert from Intelligems, shares insights on increasing e-commerce profitability. He emphasizes focusing on profit per visitor over just conversion rates. The conversation dives into strategies like risk reversal and social proof to enhance customer confidence. They discuss the impact of clear navigation and value propositions on conversions. Drew also unveils effective pricing techniques like price anchoring and upselling methods to boost average order value, making data-driven adjustments critical for success.

Ron, Ash, and Ankit, the co-founders of Obvi, share their journey of overcoming significant business hurdles. They discuss their identity crisis as a brand and the importance of adapting marketing strategies. Their insights on managing supply chain issues and embracing pre-order models are enlightening. They emphasize brutally honest SKU rationalization and the strategic use of credit to improve cash flow. Open communication and creative testing in advertising emerge as vital themes, offering invaluable lessons for aspiring brand builders.