John Herman, CEO of BERO, co-founded this non-alcoholic beverage brand with Tom Holland, known for his blockbuster roles. He shares insights about their collaborative process, emphasizing trust and clear communication. John discusses securing retail placements in major stores and the excitement of launch week. He highlights the delicate balance in marketing, leveraging Tom's celebrity while focusing on inclusivity. Additionally, he offers sage advice for entrepreneurs on the importance of asking for support and maintaining a long-term vision.
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question_answer ANECDOTE
Celebrity Collaboration Dynamics
Tom Holland manages to contribute to BERO's development even while filming major movies by staying in touch digitally with John Herman.
They focus on aligning on crucial decisions despite limited real-time collaboration opportunities.
question_answer ANECDOTE
Starting BERO with Purpose
John Herman decided to start a new beverage brand after reflecting on his past roles and a long talk with his wife.
Encouraged by a beverage expert, he embraced a startup mindset to collaborate with Tom Holland and Imaginary Ventures.
insights INSIGHT
Quality and Legacy In NA Beer
Creating a quality non-alcoholic beer that tastes authentic is vital to success, given category skepticism.
BERO leverages a retired brewmaster's expertise and taps into beer's rich legacy for premium positioning.
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đ Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.đ https://getrecharge.com/đť Building BERO with Tom Holland: CEO of Bero, John Herman, details the collaborative process with Tom Holland, highlighting their mutual respect, trust, and shared vision for the brand, despite Hollandâs demanding film schedule. Communication and alignment on key decisions were crucial.đŻ Strategic Retail Partnerships: John describes how BERO secured placement in major retailers like Target, emphasizing the importance of a compelling brand story, operational capabilities, and Tom Hollandâs authentic connection to the product.đ Launch Week Success and Beyond: John covers the excitement and challenges of BEROâs launch week, highlighting the importance of having a solid team and a well-defined post-launch business strategy.đŁď¸ Marketing and Messaging: John discusses BEROâs marketing strategy, which balances leveraging Tom Hollandâs celebrity status with a focus on brand lifestyle and inclusivity, aiming to build a brand that can stand on its own.đĄ Key Advice for Founders: John offers valuable advice for entrepreneurs, emphasizing the importance of asking for what you need, even if it seems unreasonable, and having a long-term vision for the business.0:00 - Introâ1:47 - John Herman's backgroundâ3:31 - Challenges of growth and innovation in the beverage industryâ5:40 - John's journey starting a beverage brandâ6:37 - Building a beverage brand in a competitive marketâ8:19 - Creating a high-quality product that tastes like beerâ10:02 - Customer retention and driving revenue through upsellsâ14:01 - Impact of celebrity influenceâ17:54 - BERO launch weekâ22:21 - Pressure and expectations following product launchâ22:51 - Launching regionally in the beverage marketâ23:10 - Teamwork and connections in marketingâ25:10 - Planning for the brand's launch weekâ26:09 - Long-term vision and sustainable growthâ28:07 - Storytelling in brand marketingâ30:02 - Settling for shelf space without a solid launch planâ31:05 - Consumer feedback for product improvementâ33:10 - Celebrity influence vs brand independenceâ39:12 - Managing inventory and forecasting for successâ42:00 - Market trends and competition in the non-alcoholic beverage space44:20 - Final chewFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc
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