John Herman

John Herman, CEO of BERO, co-founded this non-alcoholic beverage brand with Tom Holland, known for his blockbuster roles. He shares insights about their collaborative process, emphasizing trust and clear communication. John discusses securing retail placements in major stores and the excitement of launch week. He highlights the delicate balance in marketing, leveraging Tom's celebrity while focusing on inclusivity. Additionally, he offers sage advice for entrepreneurs on the importance of asking for support and maintaining a long-term vision.