Chew on This - Digestable DTC Content

📱 Reactiv - Reactiv is a mobile app builder that creates engaging experiences without downloads. It uses AI to increase conversions, recapture abandoned carts, and boost AOV by 20%.🔗 https://www.reactivapp.com/In this episode of Chew on This, Ron and Ash are joined by Zach and Ross, co-founders of Reactiv! They discuss their innovative approach to mobile shopping using “Clips,” which are app-like experiences accessible without downloading an app. Clips offer a streamlined acquisition strategy, enhancing conversion rates through push notifications and eliminating the friction of app downloads. Zach and Ross also cover best practices for using Clips, success stories, and the future of mobile commerce, including plans for enhanced functionality and integration with retail.📱 Reactiv’s "Clips" feature allows users to directly access app content without needing to download the app.📈 "Clips" significantly increases conversion rates, with push notifications achieving surprisingly high open and engagement rates, even outside of opt-in periods.🚀 "Clips" are primarily utilized for top-of-funnel acquisition strategies, integrated with platforms like Meta and Google Ads for increased reach and conversions.💡 "Clips" integrates with existing marketing tools and allows for easy A/B testing within ad platforms, making data analysis and optimization straightforward.🔮 Reactiv is developing an SDK for custom app building, expanding "Clips" functionality, and aiming to revolutionize the retail experience through in-store QR code integrations with seamless mobile checkout.0:00 - Intro​2:14 - What is Reactiv?​3:06 - Removing friction in the shopping experience​5:01 - Strategy focused on customer acquisition and value​7:05 - Using landing pages for ads and their effectiveness​9:17 - How merchants utilize top-of-funnel strategies​11:15 - Abandoned cart notifications and their effectiveness​14:03 - Data integration and tracking for brands​19:12 - Evolution of mobile apps and consumer behavior​20:36 - Convenience of technology in everyday experiences​21:11 - The relevance of apps in today's world​22:35 - Push notifications for driving customer engagement​24:09 - Prioritizing user experience​26:07 - Enhancing customer interaction without app installation​29:20 - Introducing a "Shopify of mobile apps" concept for easier merchant onboarding​31:49 - Ease of accessing services via QR codes​37:00 - Engaging customers through notifications and updates​39:06 - Integration of Bluetooth functionalities in shopping apps​41:51 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

In this discussion, Sahil Bloom, a writer and entrepreneur who transitioned from finance to building a significant online audience, shares insights from his journey. He emphasizes the importance of understanding the five types of wealth—financial, time, social, mental, and physical. Bloom advocates for authentic content creation and the need to identify 'energy-creating' tasks. He discusses the challenges of publishing, the balance between various life aspects, and how genuine connections can redefine the meaning of success beyond mere financial metrics.

The founders dive into their bold predictions for e-commerce in 2025, highlighting the rising challenges of paid advertising, especially on platforms like Meta. They stress the need for product innovation and uniqueness to thrive in saturated markets. The conversation shifts to the importance of creator partnerships for building engaged audiences. They also explore the diverse advertising landscape, including TikTok and AppLovin, and discuss the implications of recent changes in digital marketing dynamics.

Rihards Piks, co-founder of Supliful, shares insights from his journey in the e-commerce world, advocating for the creation of personalized supplement brands. He emphasizes the power of niche marketing and the importance of swift action, highlighting how entrepreneurs can launch their brands in just one hour without hefty inventory investments. Rihards discusses the rising trend of personalized products and innovative marketing tactics, such as using social media to build trust and community among consumers, ultimately reshaping modern commerce.

Sahand Dilmaghani, CEO and founder of Terra Kaffe, shares his transition from investment banking to crafting luxury espresso machines. He discusses the complexities of developing high-end hardware and the significance of customer relationships in a crowded market. Emphasizing data-driven marketing, Sahand reveals that 30% of sales come from word-of-mouth and highlights the vital role of community engagement. He also reflects on avoiding perfectionism and how staying close to customers can drive product development and success.

Rob Schutz, a serial entrepreneur known for his work with BarkBox and Ro, shares his journey of building multi-billion dollar companies. He highlights the importance of focusing on high-performing marketing channels early on for rapid growth. Rob discusses his experiences navigating complex healthcare regulations while marketing men’s health products and the challenges of domain acquisition. The conversation also touches on the power of community in brand building and the significance of data-driven strategies in fostering successful marketing teams.

Susan Duong, the Sales and Marketing Director at Firebrand Digital, dives into the evolving landscape of media buying post-iOS 14. She discusses the necessity of a full-stack agency approach that combines creative development and data analysis for impactful campaigns. Susan emphasizes the importance of brand awareness, even for small businesses, and advocates for integrating upper-funnel strategies. Plus, she shares insights on utilizing Triple Whale's new Sonar product for cross-channel attribution, making it easier to track and optimize customer acquisition.

Ankit, a key contributor to Obvi's growth strategies, delves into the impressive results of their recent marketing efforts. He discusses the power of customer retention and lifetime value, showcasing a staggering 100% year-over-year growth. Ankit emphasizes the effectiveness of organic marketing and influencer partnerships in boosting brand awareness. They also explore strategic product launches and adapting to consumer demands, revealing how timely releases kept traffic high during major sales events. Tune in for insights on navigating the DTC and retail landscapes!

Discover the secrets to effective loyalty programs and customer retention strategies with insights from Phil, the CEO of Upzelo. Learn how technology and data-driven personalization redefine brand loyalty, emphasizing sustainability and community engagement. Explore innovative methods for collecting customer data and enhancing retention, particularly in subscription models. Highlights include the significance of creating genuine connections and adapting to consumer values for long-term loyalty. Tune in for practical tips to reshape your brand's retention efforts!

Jordan Nathan, Founder and CEO of Caraway, shares his journey in creating a successful kitchenware brand focused on clean materials and design. He discusses navigating growth during the pandemic, adapting to new consumer interests in cooking, and the significance of innovative marketing strategies. Jordan dives into balancing traditional and digital advertising, the intricacies of consumer behavior, and plans for international expansion. He also emphasizes the importance of cash flow for sustainable business growth.