Chew on This - Digestable DTC Content Is Meta Dying?
🔁 Recharge - Drive more revenue from your subscription strategy with meaningful insights, dynamic subscriber experiences, and a subscription core trusted by over 20,000 brands.🔗 https://getrecharge.com/💥 Meta’s Algorithm Shift: Recent algorithm changes have significantly impacted ad performance, requiring marketers to retest creatives, landing pages, and funnels. The old strategies are no longer working as effectively.🎥 Content Consumption Shift: The trend towards authentic, organic-style video content, mirroring TikTok Shop’s format, necessitates a move away from high-production value content and static ads.💡 Tactical Adaptations: Try creating new ad accounts, pixels, and Facebook/Instagram pages to isolate new product launches and avoid conflicting audience targeting. Separating data for different product lines is important.🎁 Bundling for Increased AOV: Bundling complementary products is presented as a strategy to increase average order value (AOV) and counter the rising costs of Meta advertising.🤝 Creator Collaboration & Personalization: Developing personalized products and experiences with top-performing creators is highlighted as a high-impact strategy to drive revenue and build deeper customer relationships.0:00 - Intro1:39 - Meta's marketing strategies and changes2:54 - Adapting to Meta's algorithm changes3:34 - Shift in content consumption influenced by TikTok5:11 - Using creators for storytelling in marketing6:00 - Improving content quality and engagement12:02 - Adapting to new marketing processes15:04 - Strategies for targeting different customer segments19:04 - Retention and LTV for e-commerce brands22:05 - Product bundling as an effective marketing strategy22:56 - Activating influencers in marketing strategies23:30 - Bundling products to enhance sales24:41 - Effectiveness of influencer boxes in driving engagement27:09 - Benefits of personalized scripts for influencer marketing29:01 - Successful launch with a creator's custom landing page30:03 - Limited edition products featuring creators' images32:45 - Creating signature flavors for products34:10 - Replicating successful creator collaborations39:24 - Challenges of maintaining a cohesive brand image43:01 - Final chewsFollow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc