Chew on This - Digestable DTC Content Cooking up Success ft. Jordan Nathan
Nov 21, 2024
Jordan Nathan, Founder and CEO of Caraway, shares his journey in creating a successful kitchenware brand focused on clean materials and design. He discusses navigating growth during the pandemic, adapting to new consumer interests in cooking, and the significance of innovative marketing strategies. Jordan dives into balancing traditional and digital advertising, the intricacies of consumer behavior, and plans for international expansion. He also emphasizes the importance of cash flow for sustainable business growth.
AI Snips
Chapters
Transcript
Episode notes
Caraway's Origin Story
- Jordan Nathan's experience with Teflon poisoning inspired Caraway.
- He realized the cookware market lacked non-toxic, design-forward options.
Pre-Launch Waitlist Strategy
- Build an email waitlist before launching your product.
- Leverage giveaways and partnerships to grow your audience and generate excitement.
Influencer Gifting Strategy
- Gift products strategically to influencers, considering cost and alignment.
- Tier gifting based on influencer size and performance, prioritizing those who genuinely love the product.