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Chew on This - Digestable DTC Content
Cooking up Success ft. Jordan Nathan
Nov 21, 2024
Jordan Nathan, Founder and CEO of Caraway, shares his journey in creating a successful kitchenware brand focused on clean materials and design. He discusses navigating growth during the pandemic, adapting to new consumer interests in cooking, and the significance of innovative marketing strategies. Jordan dives into balancing traditional and digital advertising, the intricacies of consumer behavior, and plans for international expansion. He also emphasizes the importance of cash flow for sustainable business growth.
47:02
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Quick takeaways
- Prioritizing measurable marketing channels, like TV, and launching one at a time enhances the understanding of their impact on business growth.
- Caraway's success underscores the need for product innovation and strategic influencer partnerships in adapting to evolving consumer needs.
Deep dives
Successful Channel Testing and Decision Making
The focus on measurable channels is critical for successful marketing strategies. While there is a growing interest in new channels like TV, the approach requires careful testing to ensure effectiveness. The importance of launching one major channel at a time allows for assessment of its impact on the business. This strategy can complement digital efforts, especially when traditional advertising channels, such as TV, can reach broader audiences.
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Discover
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