Cooking up Success ft. Jordan Nathan
Chew on This - Digestable DTC Content
00:00
Optimizing Advertising Strategies
This chapter explores the effectiveness of diverse advertising channels, balancing traditional and digital approaches to optimize marketing spend. It highlights the importance of data-driven tools and consumer behavior insights, addressing the challenges of measuring impact across platforms. The discussion extends to the evolution of brand strategies on Amazon, particularly focusing on the role of influencer marketing and tactical planning for the Q4 holiday season.
Transcript
Play full episode
