In this conversation with Jordan Nathan, Founder and CEO of Caraway, he opens up about his battle with Teflon poisoning that sparked his mission for non-toxic kitchenware. He reveals the alarming dangers of non-stick cookware that can leach harmful chemicals into food. Listeners learn practical ways to reduce microplastic exposure and the importance of prioritizing safety in cookware choices. Jordan also discusses the innovative steps being taken for eco-friendly and stylish kitchen essentials, advocating for a healthier lifestyle.

Jordan Nathan, Founder and CEO of Caraway, shares his journey in creating a successful kitchenware brand focused on clean materials and design. He discusses navigating growth during the pandemic, adapting to new consumer interests in cooking, and the significance of innovative marketing strategies. Jordan dives into balancing traditional and digital advertising, the intricacies of consumer behavior, and plans for international expansion. He also emphasizes the importance of cash flow for sustainable business growth.

Jordan Nathan, CEO of Caraway Cookware, shares his journey into the world of non-toxic living after a scare with Teflon poisoning. He discusses how traditional cookware can leach harmful chemicals like PFAS and cadmium, impacting health and hormones. Jordan emphasizes the evolution of consumer awareness regarding cookware safety and the importance of choosing eco-friendly materials. Listeners will discover simple swaps for a healthier kitchen and the balance between aesthetics and sustainability in cookware.