Jordan Nathan, Founder and CEO of Caraway, shares his journey in creating a successful kitchenware brand focused on clean materials and design. He discusses navigating growth during the pandemic, adapting to new consumer interests in cooking, and the significance of innovative marketing strategies. Jordan dives into balancing traditional and digital advertising, the intricacies of consumer behavior, and plans for international expansion. He also emphasizes the importance of cash flow for sustainable business growth.

Jordan Nathan, founder of Caraway, discusses creative marketing strategies that helped his brand become one of the fastest-growing DTC brands. Topics include conveying the brand story, working with influencers before launch, inventory management, pre-order model, evolving marketing strategies, and initiating new product lines and design.