The Truth About FAQs...

Nov 15, 2024

Discover how asking the right questions can unlock customer insights and enhance your products. Learn to build effective FAQ sections while utilizing heat maps to identify key customer concerns. Explore the power of open-ended questions for genuine feedback and test product benefits through surveys. Dive into the importance of relatable imagery over idealized photos to resonate with your audience. Finally, unlock the secrets to engaging content placement on landing pages for optimal user interaction.

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ADVICE

Leverage FAQs for Insights

Build an FAQ section and analyze user clicks with heatmaps.
This reveals top customer concerns and questions to address.

ADVICE

Avoid Leading Questions

Ask open-ended questions when talking to customers.
Avoid leading questions that might influence their answers.

ADVICE

Real-Time Product Feedback

Observe how people interact with your product in real-time.
Hand them a mobile device and ask them to "sell" the product back to you.

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Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ In this episode of Chew on CRO, Ash and Ned focus on the importance of asking the right questions to your customers to understand their needs, concerns, and pain points. This allows you to improve your product, landing pages, and marketing strategies. Ned and Ash share a variety of tips for eliciting helpful feedback and using it to improve your business. 🧠 Build an FAQ section and use heat mapping to see which questions people are clicking on. This can reveal key concerns and questions that you might not have considered. 🗣️ Ask open-ended questions when talking to customers. Avoid leading questions that might influence their answers and instead encourage them to share their honest thoughts. 📊 Test your product’s benefits to see which ones resonate most with customers. Use surveys with randomized ordering to get accurate results. 🖼️ Show images that resonate with your target audience. Avoid using stock photos or idealized body images and instead focus on authentic user-generated content. 💡 Don’t be afraid to go back to first principles and re-evaluate your product’s core value proposition. Ensure that your messaging clearly addresses the customer’s needs and solves their problems. 0:00 - Intro 2:06 - Gathering qualitative data 3:21 - FAQ sections 4:50 - Understanding customer questions 5:11 - Advising against leading questions 7:05 - Mobile devices for real-time customer feedback 9:29 - Analysis of competitor FAQs 10:59 - Post-purchase surveys 12:36 - Randomized question ordering in surveys 14:03 - Identifying valuable product propositions 14:44 - Continuous experimentation and understanding audience responses 16:25 - Personalization in marketing 18:11 - "Agitate and solve" 19:09 - Customer education 20:21 - Shift in marketing from idealized bodies to relatable success stories 21:31 - Importance of UGC 22:13 - Infographics 24:02 - Strategic placement of key information on landing pages 26:13 - Testing different formats like accordions 27:30 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc