Ankit, a key contributor to Obvi's growth strategies, delves into the impressive results of their recent marketing efforts. He discusses the power of customer retention and lifetime value, showcasing a staggering 100% year-over-year growth. Ankit emphasizes the effectiveness of organic marketing and influencer partnerships in boosting brand awareness. They also explore strategic product launches and adapting to consumer demands, revealing how timely releases kept traffic high during major sales events. Tune in for insights on navigating the DTC and retail landscapes!
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insights INSIGHT
Organic Growth
Year-over-year growth of 100+% is driven by organic marketing efforts since February.
These efforts increased brand awareness outside of paid strategies, especially on TikTok and through influencers.
volunteer_activism ADVICE
Retention Strategy
Launch new products regularly during sales periods to keep customers engaged and drive repeat purchases.
This combats budget limitations and shopping fatigue during holidays.
insights INSIGHT
Retail vs. DTC
Dominating both retail and DTC simultaneously is difficult, requiring distinct strategies.
Focusing on one channel initially is often more effective than trying to conquer both at once.
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In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.
🌟 Obvi founders share their experiences post-Nov 1 launch, highlighting massive growth 📈, the power of organic marketing efforts, impactful retail partnerships, and innovative digital strategies
🌱 Obvi's organic marketing game since Feb led to a 100% yoy increase & 400% surge in Nov alone
🚀 Timely releases kept consumer interest high, amplifying Black Friday traffic 🛒
0:00 - Intro
1:39 - 100% YOY growth
2:12 - Increasing brand awareness through organic efforts
3:44 - Customer familiarity before purchase
6:33 - Consumer engagement beyond Black Friday
9:08 - Exclusive product launches to attract new customers
12:14 - Retail vs. DTC strategies
15:01 - Creating separate product lines for different markets
19:01 - Innovative products with patented ingredients for better market fit
21:16 - New ad account and social media pages to target a fresh customer base
22:18 - Creative diversity in ads and utilizing influencers for content
23:30 - Migrating marketing ops and optimizing channel strategies
25:01 - Evaluating pricing strategies and the importance of maintaining product value
26:26 - Subscription models for customer retention and scaling
29:21 - Enhancing product packaging and branding to improve customer perception
34:10 - QR codes for customer engagement and feedback
37:41 - The need for product improvement based on customer reviews
39:03 - Final chews
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Ron Shah - x.com/obviceo
Ash Melwani - x.com/ashvinmelwani
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