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Chew on This - Digestable DTC Content
How to Unlock 100% YOY Growth
Dec 5, 2024
Ankit, a key contributor to Obvi's growth strategies, delves into the impressive results of their recent marketing efforts. He discusses the power of customer retention and lifetime value, showcasing a staggering 100% year-over-year growth. Ankit emphasizes the effectiveness of organic marketing and influencer partnerships in boosting brand awareness. They also explore strategic product launches and adapting to consumer demands, revealing how timely releases kept traffic high during major sales events. Tune in for insights on navigating the DTC and retail landscapes!
44:10
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Quick takeaways
- Customer retention and increased lifetime value are essential for e-commerce success, particularly when launching innovative products that engage consumers.
- Effective brand awareness strategies, including organic marketing and influencer partnerships, significantly boost sales during critical shopping events like Black Friday.
Deep dives
Importance of Proving the Funnel
Establishing the effectiveness of the sales funnel is crucial before investing heavily in a subscription model. The focus should be on testing the productโs market fit, indicated by strong customer reviews and initial sales. If these elements are validated, the brand can then experiment with introducing new flavors or varieties to retain customers and increase their lifetime value (LTV). Only after building sufficient cash flow should considerations for a subscription model come into play.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode