Chew on This - Digestable DTC Content

Co-founders of Stay Ai, Gina and Pierson, share insights on reducing brand churn by 50% using Stay Ai's Experience and Retention Engines, dashboard analytics, and upcoming features. From the origin of Stay Ai to case studies and AI optimization for reducing churn rates, this podcast discusses the evolution of tools, successful marketing campaigns, and enhancing customer acquisition and retention strategies.

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team in a remote work environment and the potential of AI in forecasting for better financial planning. Robbie encourages all founders to be open and spend time analyzing financial numbers for improved decision-making and risk assessment. 0:00 - Intro ​1:45 - Financial literacy for brand building. 4:00 - Access to capital for small businesses.​ 6:00 - Importance of finance in forecasting and operations.​ 8:00 - Revenue vs. actual cash flow. ​11:19 - Financial tools for business success.​ 15:20 - The significance of cash flow predictability.​ 19:03 - Financial services for better cash management. 26:56 - Accounting as a science for obtaining financing and leveraging distribution.​ 28:10 - Balancing the balance sheet with inventory, debt, and invested capital.​ 29:00 - Planning for cash flow predictability to avoid liquidity traps.​ 30:07 - Creative ways to manage cash flow and debt. 32:02 - Inward growth and small tests for financial stability.​ 33:01 - Scaling financial services and accounting statements.​ 41:00 - Challenges of managing a growing team remotely. 45:01 - AI vs. human advice in finance.​ 47:06 - Importance of being open with your financial numbers. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on customer perceptions is advised. This episode also explains type one and type two error rates in data analysis and stresses the importance of considering the entire customer journey in testing metrics. 0:00 - Intro​ 1:27 - Understanding post-acquisition strategies based on brand stage. ​3:00 - The stages of consumer behavior. ​6:03 - Utilizing different platforms for marketing to super users. ​7:04 - Analyzing the value proposition and sales pitch for effective scaling. ​9:01 - Evaluating repeat purchase rates for long-term scalability. ​11:06 - Problem-Agitate-Solve. ​14:05 - Ensuring message congruency from ads to landing pages. ​16:01 - Distinguishing between type I and type II errors. ​21:31 - Understanding different mentalities of audiences. ​22:03 - Repeat purchase rates and unit economics for long-term growth. ​23:30 - The impact of perceived value of offers. ​24:08 - Analyzing results based on different types of traffic. ​25:10 - Knowing when to stop a test and reevaluate hypotheses. ​26:03 - Deep segmentation and cohort analysis. ​27:00 - Correlation vs. causation. ​28:00 - Multivariate testing. ​32:18 - Evaluating performance through average revenue per user. ​35:55 - How LTV may be misleading. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how you can avoid making the mistake in your own business! 0:00 - Intro​ 0:56 - Obvi's acquisition of Coffee Over Cardio. 1:19 - Elon buying Twitter. 1:50 - Why did Elon buy Twitter? ​3:04 - Elon's desire to bring authenticity to Twitter.​ 6:00 - Twitter's massive layoffs.​ 10:05 - Twitter's rebranding and its impact. ​16:21 - Temu/s Superbowl ads.​ 19:10 - Is Temu a scam? 24:13 - Importance of quality in advertising. ​26:14 - Obvi's pricing strategy.​ 28:20 - Starting from square one with branding.​ 29:06 - Branding is essential. ​32:07 - Adjusting pricing strategy based on market competition.​ 33:03 - Enhancing product features for different retail channels.​ 35:18 - Importance of being brand agnostic in pricing strategy.​ 36:00 - Adding extra ingredients to appeal to specific retail demographics.​ 38:03 - Adjusting pricing strategy to match market demands.​ 39:14 - Collaborating with manufacturers to optimize pricing and formula.​ 41:30 - Implementing different strategies for online and retail sales. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

The podcast discusses analyzing new user models, building case studies, and addressing declining conversion rates. It highlights the impact of launching products on different platforms, pricing changes, and content strategies. The complexity of user behavior analysis, utilizing metrics for understanding audience segments, and attribution models are emphasized.

E-commerce expert Ezra Firestone shares insights on finance, strategic planning, and innovation in business growth. Emphasis on staying updated on marketing trends, balancing fun tasks with planning, and prioritizing customer-centric approaches for success. Personal anecdotes highlight the importance of work-life balance and building strong business foundations. Key topics include product margins, business partnerships, problem-solving, transitioning ventures, and the impact of having a great product on business success.

Alex Lieberman, Co-founder of Morning Brew, shares his entrepreneurial journey, highlighting childhood influences, the selling of Morning Brew, and future business plans focusing on storytelling and product development. He discusses the importance of creativity, resilience, and long-term vision in entrepreneurship, along with potential ventures in email marketing and specialized B2B content.

Noah Tucker shares his bootstrapping journey with Social Snowball, emphasizing the evolution of affiliate marketing towards influencers and brand ambassadors. He discusses turning customers into affiliates, using reward tiers, and the importance of customer service. Tucker's insights provide valuable lessons for entrepreneurs and marketers aiming to scale effectively.

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization. 📈 Segmentation of website data to understand conversion funnels and areas for improvement. 📊 Key metrics to measure, including traffic trend, ad to cart rate, and checkout transaction rate. 🧠 Concept of testing and learning from different strategies to improve user experience and conversion rates. 📉 Warning against measuring metrics that cannot be acted upon, in order to focus on actionable data. 0:00 - Intro ​0:02 - The importance of experimentation in DTC success ​0:41 - Introduction to Ned from Enrock and their focus on CRO ​1:06 - Launching a new series called "Chew on CRO" ​1:35 - The importance of data points and strategies in CRO ​2:09 - Common data hygiene problems in brands ​3:06 - Transitioning from GA3 to GA4 and the importance of setting up GA4 properly ​4:00 - Accessing historical data in GA4 ​5:01 - The significance of high-level metrics in evaluating brand growth ​6:01 - The relationship between pages per session and session duration ​7:00 - Understanding bounce rate and its impact on user engagement ​8:06 - Ned explains the concept of bounce rate and its impact on user experience. ​10:06 - Ned discusses the difference between bounce rate and exit rate. ​12:07 - Ned explains the importance of engagement rate as a metric. ​14:06 - Ned discusses the importance of segmenting website data for conversion rate optimization. ​17:33 - The speaker discusses the importance of setting up Google Analytics 4 (GA4) properly for accurate data analysis. ​18:02 - The speaker talks about the ad to cart rates and how they can be inflated for fashion brands due to users using it as a wish list. ​19:01 - The speaker mentions that a furniture brand has a 7% add to cart rate, which is considered good for them. ​20:05 - The speaker emphasizes the importance of focusing on the checkout rate, as it indicates a high level of user intent. ​21:00 - The speaker mentions that an unusually low-performing checkout rate can be a critical metric to look at, as it indicates a problem in the user journey. ​22:01 - The speaker discusses the importance of optimizing the checkout process and suggests using different widgets and features to improve conversion rates. ​25:40 - The speaker talks about the importance of addressing checkout abandonment and suggests introducing scarcity elements or surprise and delight tactics to encourage users to complete their purchase. ​29:02 - The speaker emphasizes the need to optimize the checkout page and suggests adding trust elements, such as money-back guarantees, to increase conversion rates. ​31:00 - The speaker discusses the impact of shipping charges on checkout abandonment and suggests offering free shipping or surprising customers with free expedited shipping to improve conversion rates. ​34:07 - The speaker highlights the importance of conducting variable experimentation and A/B testing to gather data and make informed decisions for future business growth. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Growth systems to scale your brand - https://endrock.software/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Join expert affiliate marketer Jimmy Kim, co-founder of Sendlane, as he discusses mastering email marketing for business growth. Learn about customer retention, segmenting audiences, and understanding customer behavior. Discover the evolution of email marketing, the importance of unified platforms, team building, and the future of SMS engagement.