Billion Dollar Branding ft. Preston & Tom of Chubbies

Sep 26, 2024

Preston and Tom, the co-founders of Chubbies, share insights from building their nine-figure brand known for its comfortable shorts. They discuss the power of organic content and community building in marketing. The duo highlights their shift towards prioritizing long-term profitability and the importance of real-time data in decision-making. Their journey includes navigating fashion norms and ensuring customer engagement through storytelling. They'll also touch on developing a SaaS platform aimed at refining brand performance measurement for businesses.

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Intro

00:00 • 4min

From College Friends to Brand Founders: The Journey of Shorter Shorts

04:05 • 2min

Challenging Fashion Norms: The Birth of a Fun Brand

05:59 • 1min

Grassroots to Growth: Building an Inclusive Brand

07:28 • 18min

Navigating the E-Commerce Journey

25:50 • 8min

Navigating Economic Downturns: Strategic Insights for Brands

33:24 • 2min

Navigating Business Challenges and Growth Strategies

35:02 • 30min

🩳 Chubbies - Worlds Most Comfortable Shorts — Perfect Fits, Stretchy Fabric & Built By The Most Elite Shorts Scientists Ever Assembled! Comfort Without Compromise. 🔗 https://www.chubbiesshorts.com/ In this episode of Chew on This, Preston and Tom, the co-founders of Chubbies, join Ron and Ash to share their experience in building a nine-figure brand. They discuss the importance of organic content, community building, and finding product-market fit. They also share how they navigated challenges and ultimately led Chubbies to an exit. 🩳 Prioritizing organic content: Chubbies built a community organically through email and social media, relying on user-generated content (UGC) for authentic and engaging marketing. 📈 The importance of long-term profit: Instead of focusing solely on revenue, Chubbies shifted their strategy to prioritize long-term profitability, making adjustments to their product, returns process, and operations. 📊 Data-driven decisions: They emphasize the value of having real-time data across all business units, allowing them to measure progress towards profit goals. 💪 Building asset value: Chubbies’ exit was driven by a combination of profitable growth, brand recognition, and a desire to seek new challenges. 💡 Redefining brand performance: Preston and Tom are working on a SaaS platform to help businesses measure brand performance more effectively, allowing them to better understand the impact of brand-building initiatives on profitability. 0:00 - Intro 1:36 - Building a community over 10 years 3:04 - Creating a brand that resonates with consumers 4:12 - Challenges after college in 2008 6:05 - Early days of Chubbies 11:03 - Starting with organic marketing 14:01 - Engaging customers through storytelling and community building 19:00 - The evolution of marketing strategies 24:11 - The shift in content value and audience targeting in marketing 30:00 - Challenges of growth and market competition 31:16 - The emotional roller coaster of entrepreneurship 32:10 - The joy of improving customers' lives 34:02 - Optimizing marketing strategies with data 39:12 - Managing cash flow for long-term planning 41:14 - Challened of inventory management and cash allocation 45:05 - Pandemic's impact on business growth 46:22 - Building brand value 51:04 - Balancing short-term and long-term marketing strategies 56:05 - Focusing on consistent performance over spikes 59:45 - Fixed costs as a percentage of total revenue Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc