Chew on This - Digestable DTC Content

Expert Ned Macpherson from Endrock discusses the importance of CRO strategies and GA4 in data analysis. Topics include experimentation, segmentation of website data, key metrics like traffic trend & ad to cart rate, testing different strategies for user experience improvement, and focusing on actionable data. Warning against measuring unactionable metrics to boost brand growth and user engagement.

Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require knowing everything – the key is simply to take that first step! 🚀 Ever Forward reached its peak revenue of $1.6 million in 2019 before the spotlight shifted to Sour Strips. 🍬 Sour Strips achieved impressive online sales of $500,000 in its first 3 months, demonstrating great momentum and a significant expansion into retail. 💻 The strategy for marketing and promoting Sour Strips encompassed leveraging Maxx’s personal brand and utilizing social media and email marketing to engage the audience. 1:33 - Maxx Chewning talks about his experience in the fitness industry for the past 10 years.​ 2:33 - The start of Maxx's YouTube channel in 2013.​ 3:47 - The misconception of wealth in the fitness industry.​ 5:22 - Maxx Chewning explains how he strategically built relationships with different niches.​ 7:09 - The growth of Maxx's YouTube channel ​14:33 - Maxx reflects on his journey and the decisions he made.​19:13 - Maxx encourages viewers to follow their dreams.​ 21:09 - The impact of money on Maxx's passion.​ 26:01 - Maxx's approach to selling products and providing free information.​ 34:19 - Maxx discusses the growth of his clothing brand, Ever Forward Apparel​ 43:12 - The team structure and growth of Ever Forward Apparel 50:41 - The futue of Ever Forward Apparel?​ 59:14 - Maxx discusses the growth of his team ​1:01:14 - The cost-effectiveness of outsourcing ads.​ 1:02:35 - The importance of branding and packaging. ​1:04:00 - Maxx shares his love for candy and his passion for creating new flavors.​ 1:05:25 - The importance of relatability in branding.​ 1:07:19 - Maxx discusses the disruptive nature of Sour Strips and the importance of standing out in the market. ​1:08:11 - Performing creatives and whitelisting in advertising. 1:09:27 - Running ads through another profile and optimizing ad angles.​ 1:10:07 - The importance of creating captivating captions for ads. 1:10:30 - The benefits of utilizing whitelisting, especially for founders.​ 1:11:35 - Maxx discusses his experience with Sour Strips and the importance of consistency in branding.​ 1:12:10 - Maxx reflects on the misconceptions of building a brand and the challenges he faced.​ 1:13:36 - The impact of money on Maxx's motivation and the future of Sour Strips.​ 1:14:19 - Maxx shares his approach to building a sales team and expanding distribution.​ 1:15:59 - Maxx mentions using Google Sheets for business analytics and the importance of knowing your numbers.​ 1:19:26 - The importance of creating a unique and disruptive brand.​ 1:24:03 - The importance of innovative packaging to stand out from competitors. ​1:25:03 - Maxx shares his strategy for pricing products competitively. ​1:26:39 - Maxx talks about the importance of creating engaging and relatable content on YouTube. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Wiz of Ecom, a prominent figure in the online business world, breaks his anonymous status to share his journey from starting in business at a young age to exploring different methods and eventually finding success online. 🌟 Community building and genuine relationships are crucial for DTC brands. 💡 Personal branding is essential for creating a strong and trustworthy presence in the online space. 🌍 Experience life, disconnect from technology, and focus on genuine connections. 💬 Building real relationships will lead to reciprocal support and a better world. ​​0:01 - Wiz of Ecom introduction ​1:40 - The impact of joining a community at a young age. ​2:07 - Wiz of Ecom's journey of starting a business after being scammed. ​3:09 - Wiz of Ecom's success with YouTube and the importance of innovation. ​4:06 - Wiz of Ecom talks about owning a real estate platform and hiring consultants. ​5:00 - Wiz of Ecom's experience with starting successful e-commerce stores. ​6:09 - The importance of personal branding and building a brand. ​7:10 - Wiz of Ecom's experience with paid ads and partnering with others. ​8:19 - The importance of relationships and networking. ​9:02 - Taking a mental trip and reevaluating partnerships. ​11:09 - Building a personal brand and becoming a voice in the space. ​14:10 - Utilizing hypnosis and psychology to enhance messaging. ​18:03 - Networking and collaborating with top media buyers. ​21:08 - Leveraging social media platforms for targeted growth. ​24:09 - Choosing objectives and navigating opportunities in business. ​30:50 - Building a community and getting help from others ​31:16 - Importance of personal branding and niche targeting ​31:40 - Success with SaaS businesses on Twitter ​32:01 - Building a specific offer niche ​32:38 - Importance of relationships and networking ​35:07 - Performance of ad creatives and reviewing top performers ​36:01 - Understanding customer avatars and conducting research ​38:05 - Creating tailored content for social media platforms ​39:00 - Engaging with followers and building relationships ​41:03 - Importance of producing quality content over quantity ​45:01 - The importance of community and building a strong brand narrative. ​49:06 - The importance of messaging and structure in marketing. ​51:30 - The importance of altruism and leveraging it in marketing campaigns. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand. ​0:00 - DDC retail storefronts Target​ 1:15 - Background of The Little Words Project ​ 3:12 - Challenges of being a business owner ​4:10 - Empowerment and positivity​ 5:06 - Commitment to the brand 6:12 - Difficulty of growing a business​ 7:37 - Dealing with negativity​ 8:18 - Spreading positivity and empowerment​ 9:09 - Making bracelets for self-love​ 10:11 - Overcoming challenges and growth​ 34:32 - Importance of remaining committed to their brand values.​ 35:03 - New method of "Slow Hire Fire Fast" in business.​ 35:38 - Challenges of offloading inventory and dealing with negativity are discussed.​ 36:27 - The importance of having the right people on their team.​37:14 - The importance of building a positive and collaborative work environment.​ 38:00 - The challenges of building a remote team.​ 38:38 - The importance of understanding the assignment and making big decisions.​ 40:11 - Marketing strategies and collaborations, including a Barbie collaboration.​ 43:14 - Unique selling points of their products and the value they add to customers' lives.​ Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This episode features an interview with Jake Karls one of founders of Midday Squares, a successful chocolate bar brand. He discusses the importance of staying true to business development and building relationships with people and teams. Jake emphasizes the creation of emotional connections with customers through storytelling. He explains the concept of Midday Squares, a chocolate bar with a functional twist. He discusses their journey of getting Midday Squares products into major retail stores like Target and the challenges that come with it. Jake also opens up about his personal experience with burnout and emphasizes the importance of self-care. He touches on the challenges of hiring the right people and creating a positive company culture 🌍 Building relationships and creating emotional connections is crucial in business, as it can lead to warmer and more successful partnerships. 🛳️ The founders aimed to build a culturally relevant brand through storytelling and emotional connection, alongside offering an innovative product for long-term success. 😊 Building a community around a brand is about making people feel deeply about the brand and creating an emotion that can be categorized as angry, sad, happy, motivational, or aspirational. 🚀 Elon Musk's unapologetic sharing of his journey either inspires love or hate, but it's undeniably effective in getting Tesla's story across. 0:00 - Intro​ ​0:17 - Market fit meets great storytelling ​1:20 - Stay true to who you are ​2:10 - Make an emotional connection​ 3:32 - The story behind Midday Squares ​5:03 - Building a community based on emotional connection ​6:04 - The co-founders' different skill sets ​7:04 - The importance of building a community ​9:03 - The growth of Midday Squares​ 11:02 - The challenges of scaling the business​ 12:15 - The importance of storytelling in retail​ 14:00 - The retail journey of Midday Squares ​29:51 - Importance of building a community and scaling a business.​ 30:19 - Power of emotional connection and engagement with the audience.​ 31:02 - Correlation between viral videos and emotional impact.​33:03 - Impact of storytelling on retail and how it drives customers to stores​ 34:41 - Importance of building trust and respect with retailers​35:42 - Working with creators and influencers​ 37:09 - Making mistakes and learning from them​ 38:16 - They discuss the challenges of business growth and the importance of taking risks​ 41:05 - Burnout and finding balance ​45:20 - Motion and visual appeal in advertising campaigns Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping cool products. We also discuss the importance of turning aspirational entrepreneurs into actual entrepreneurs and the benefits of being part of the Shopify community. We conclude the discussion on improving the customer journey and the value of long-term relationships with customers. ​Shopify invests in certain companies to make the e-commerce experience easier for merchants worldwide. They have a competitive advantage due to their amazing ecosystem of partners, which includes major players like Google and Meta who deeply integrate with Shopify. The goal is to build 80-90% of what most merchants need, and for the remaining 10-20%, they invest in partners who excel in those areas. One such partnership was with Max to quickly launch a buy now pay later product. Shopify also highlights the importance of mobile experiences and recommends apps like Tapcart to create customized and branded mobile applications. Overall, Shopify's mission is to empower more brands and entrepreneurs by simplifying the customer journey and providing the necessary tools for success. Highlights: 0:00 - Intro ​0:24 - We welcome Harley to Chew on This. ​1:14 - Shopify's role in connecting people and building relationships in the creator economy. ​3:00 - The growth of e-commerce during the pandemic and its return to more normal levels. ​4:04 - The changing role of physical retail and the need for authenticity. ​5:36 - The rise of new brands and opportunities in the retail industry. ​6:57 - Shopify's upcoming summer edition and their commitment to shipping cool products. ​8:02 - Focus on turning aspirational entrepreneurs into actual entrepreneurs. ​10:17 - The benefits of being part of the Shopify community for entrepreneurs. ​11:10 - Improving the customer journey and increasing customer value. ​12:11 - The importance of follow-up and long-term relationships with customers. ​14:59 - Shopify invests in certain companies to make commerce easier. ​15:44 - Shopify's competitive advantage is its amazing ecosystem of partners. ​16:01 - Partners like Google and Meta deeply integrate with Shopify. ​17:00 - Shopify aims to build 80-90% of what most merchants need. ​18:01 - Shopify invests in partners who are the best at what they do. ​19:21 - Shopify partnered with Max to quickly launch a buy now pay later product. ​21:24 - Apps like Tapcart make it easy to build beautiful mobile experiences. ​24:06 - Shopify aims to make the customer journey less complicated. ​26:10 - Shopify has helped entrepreneurs like Ben Francis of Gymshark succeed. ​27:19 - Shopify's mission is to empower more brands and entrepreneurs. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make. Sponsored by: 🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion rate by almost 50%. If you’re interested in working with them or learning more about them: https://endrock.software/ 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Chew On This expands beyond a podcast with the acquisition of Coffee Over Cardio, integrating it into their existing infrastructure. They emphasize the importance of starting a brand with a strong performance side, analyzing data, and implementing server-side tracking. The team also discusses customer service automation and the importance of a seamless customer experience. The podcast covers the process of acquiring a new brand, improving customer support efficiency, the benefits of automation and app features, the inefficiencies of traditional email platforms, and building tools for enterprise and push notifications.

This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the holiday season. It also suggests offering exclusive and new products to excite customers, balancing aggressive marketing with inventory management, and focusing on actual product value rather than gimmicky gifts. The episode concludes by stressing the significance of being on customers' shopping lists and utilizing retargeting campaigns to drive sales. Overall, the podcast provides valuable insights and practical advice for businesses preparing for Black Friday. Highlights: ​0:23 - "I think you really have to cater to whether it's your retention pool so existing customers or new customers." ​1:01 - "But this year I think we have to be intentional." ​3:14 - "The only way I'll let that continue to run is because they're profitable on the first order." ​4:05 - "There was another one that was very interesting to me just as a marketer and what the strategy goes into." ​8:00 - "71% of people who said they have a budget for Black Friday." ​11:02 - "Make sure that we're on that list." ​16:04 - "This is the first time in four years for obvi." ​20:54 - "Replacing gifts with actual product value." y are not worried about offering discounts on subscriptions. ​27:32 - The importance of profiting on the first order and subscription sales. ​29:00 - They mention having a community and content machine in-house for effective marketing. ​30:23 - The significance of being on customers' shopping lists and utilizing retargeting campaigns. ​35:01 - The importance of not offering one-time gifts and focusing on products that improve customers' lifestyles. ​37:04 - Using Melio for finance and capital management. ​42:09 - The benefits of delegating tasks and allowing team members to learn and grow. ​45:23 - The importance of staying intentional and understanding that things may get off-brand during Black Friday. ​ Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry. ​Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.​ 0:14 - Cultivating our community is a key focus for us. ​1:11 - We are joined by Eric Netsch to talk about Tapcart. ​1:41 - Tapcart focuses on creating a retention and conversion strategy for brands. ​2:03 - Tapcart primarily targets enterprise-level merchants. ​4:03 - Mobile web and mobile experiences are crucial for e-commerce. ​5:06 - Tapcart helps increase customer loyalty and lifetime value. ​6:08 - Tapcart provides incremental value beyond Facebook and other channels. ​11:03 - Tapcart helps merchants understand the effectiveness of their app. ​20:09 - Building an app with Tapcart doesn't require extensive development knowledge. ​22:17 - Tapcart offers features that benefit both consumers and brands. ​27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers. ​27:55 - Chubby's uses jokes in their push notifications to engage customers. ​28:35 - Tapcart is a new messaging platform for brands. ​29:05 - Tapcart allows merchants to send push notifications every hour if desired. ​31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS. ​32:03 - Tapcart provides free access to customers, making it an attractive option. ​33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay. ​35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit. ​43:59 - Tapcart recommends using their developer tools to create unique experiences for customers. ​45:09 - Building a strong community of loyal customers is important for e-commerce brands. ​53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns. ​ ​I Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc