Chew on This - Digestable DTC Content

💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30% 🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from brands, effective strategies for increasing average order value (AOV), and the UDC method. 💡 The power of AB testing: Don’t be complacent with your upsell strategy. Continuously test different offers to find the best combination for your specific audience. 💸 Network offers are not brand killers: Instead of fearing the impact on brand perception, consider network offers as a way to generate additional revenue and potentially reinvest in marketing. 📈 The quantity test is a game-changer: Offering multiple units of the same product at a discounted price can significantly boost AOV, even if the conversion rate slightly drops. 🤝 The UDC method offers a structured approach: By focusing on Upsell, Downsell, and Cross-sell, you create a strategic flow for presenting additional offers and maximizing customer value. 🚀 Experimentation is key: Constantly test and refine your post-purchase strategy, as it’s a dynamic area where new opportunities emerge frequently. 0:00 - Intro. ​2:00 - Combating challenges with iOS changes and improving acquisition strategies.​ 4:07 - Upselling and cross-selling to increase conversion rates and profitability.​ 10:08 - Aftersell offer testing to find winning offers for different customer segments. ​13:09 - Testing multiple variations of offers to maximize revenue. ​15:10 - Network offers and purchase upsells increase revenue per order. ​17:02 - Adding small cushions like purchase upsells boost the bottom line.​ 19:32 - Default discounts and post-purchase upsells enhance revenue per transaction.​ 21:08 - Offer complementary products with post-purchase upsells. ​26:00 - Cross-selling consumables.​ 27:01 - Positive product reviews increase customer's likelihood to buy more. ​28:03 - Long-form content on upsell pages.​ 29:03 - UDC method.​ 30:02 - Show relevant products on upsell pages based on customer behavior.​ 31:08 - Treating upsell pages like landing pages for customer education. ​32:57 - Tailoring upsells for new vs. returning customers.​ 33:16 - Long-form content and product education to drive customer purchases.​ 35:06 - Offering multiple tailored offers to cater to different customer segments.​ 41:41 - Network offers to create a closed-loop ecosystem for brand growth. 45:18 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In a heartfelt conversation, Solomon Choi shares his journey as the founder of 16 Handles, a beloved frozen yogurt brand in NYC. He emphasizes the importance of customer obsession and adaptability in a competitive market. Solomon highlights how early adoption of social media gave him an edge and stresses the power of authentic connections with consumers. He also discusses the value of continuous learning and taking risks, encouraging aspiring entrepreneurs to embrace their vision wholeheartedly. His insights are a lasting tribute to his entrepreneurial spirit.

Tyler Rutstein, Chief Brand Officer at Overtime, shares insights on transforming the company into a 9-figure e-commerce powerhouse. He discusses the power of real-time content creation during games and unique limited-edition apparel drops. Partnerships with brands like Nike and SpongeBob reflect their strength in market understanding. Tyler emphasizes the need for staying informed on industry trends and building strong community ties to engage the audience effectively, all while navigating the challenges of post-COVID e-commerce.

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis In this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a business, the importance of passionate belief in your product, and how to navigate a shifting market. He also emphasizes the importance of staying true to your brand’s North Star and creating a strong, cohesive brand identity. 🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck. 💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works. 📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC. 🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success. 🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business. 0:00 - Intro ​1:20 - Moving from Canada to the US to pursue entrepreneurship​ 4:10 - Changes in the cost of money and venture capital​ 6:28 - Having a phenomenal product for fundraising ​9:04 - Passion and expertise in fundraising​ 11:59 - The journey of Peloton vs the world of rowing ​16:05 - Price points and changes in consumer behavior​ 18:20 - Strategies for marketing and building brand awareness ​20:08 - Positive growth and traction in unit sales​ 23:25 - Hydrow's approach to influencer marketing​ 24:21 - Kevin Hart and Hydrow​ 25:47 - Affiliate marketing and choosing influencers carefully​ 26:31 - Taking marketing risks that align with the brand​ 28:11 - Value of brand equity and impact of collaborations​ 29:00 - Content creation and brand awareness in marketing strategies​ 31:17 - Restructuring Hydrow post-pandemic ​37:05 - The future of Hydrow - IPO? ​39:02 - Adapting to market trends and being open to new opportunities 44:43 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Drew, a profit optimization expert from Intelligems, shares insights on increasing e-commerce profitability. He emphasizes focusing on profit per visitor over just conversion rates. The conversation dives into strategies like risk reversal and social proof to enhance customer confidence. They discuss the impact of clear navigation and value propositions on conversions. Drew also unveils effective pricing techniques like price anchoring and upselling methods to boost average order value, making data-driven adjustments critical for success.

Ron, Ash, and Ankit, the co-founders of Obvi, share their journey of overcoming significant business hurdles. They discuss their identity crisis as a brand and the importance of adapting marketing strategies. Their insights on managing supply chain issues and embracing pre-order models are enlightening. They emphasize brutally honest SKU rationalization and the strategic use of credit to improve cash flow. Open communication and creative testing in advertising emerge as vital themes, offering invaluable lessons for aspiring brand builders.

In this conversation, Jimmy Kim, co-founder of Sendlane and email marketing guru, tackles the evolution of email marketing and the pitfalls of traditional metrics like open rates. He reveals why bots have made open rates obsolete and stresses the value of click-through data to uncover customer intent. Jimmy advocates for immediate retargeting based on clicks, emphasizes the necessity of hyper-segmentation, and encourages brands to increase email frequency for better engagement. His insights could transform how businesses connect with their audiences.

In this discussion, Dave, the President of Bambu Earth and a specialist in conversion rate optimization, dives into maximizing revenue per session. He highlights the power of cost caps for efficient ad spend and how experimenting with surprising free shipping can boost sales. Dave also emphasizes the benefits of subscription models for stability and lifelong value, while sharing insights on unit economics. He encourages businesses to creatively connect with customers through targeted offers and personalized marketing strategies.

Ben Yahalom, CEO of True Classic, shares company growth secrets: consumer empathy, profitability focus, data utilization, Omni Channel strategy, and international expansion. From T-shirts to 15+ product categories. Importance of emotional connection with customers. Start with English-speaking countries for international expansion.

In this discussion, Alex Beller, Co-founder and President of Postscript, shares his expertise in SMS marketing and AI applications. He highlights that SMS can outshine email in list growth and monetization. Alex warns against over-segmenting customers and stresses the importance of finding the right message frequency. He also emphasizes engaging content, like quizzes and games, to boost interaction. The conversation dives deep into metrics like Lifetime Value (LTV) and innovative retention strategies that foster brand loyalty and improve engagement.