How Overtime Became an 8-Figure Ecommerce Empire

Aug 29, 2024

Tyler Rutstein, Chief Brand Officer at Overtime, shares insights on transforming the company into a 9-figure e-commerce powerhouse. He discusses the power of real-time content creation during games and unique limited-edition apparel drops. Partnerships with brands like Nike and SpongeBob reflect their strength in market understanding. Tyler emphasizes the need for staying informed on industry trends and building strong community ties to engage the audience effectively, all while navigating the challenges of post-COVID e-commerce.

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Intro

00:00 • 3min

Building a Sports Brand: Strategies and Stories

03:17 • 15min

Innovative Athlete Credential: Merging Identity with Marketing

18:13 • 3min

Strategic Innovations in Youth Apparel

20:56 • 8min

Navigating E-commerce Challenges Post-COVID

28:38 • 4min

Balancing Branding and Performance in Sports Marketing

32:23 • 16min

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Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target audience, and staying ahead of trends in a rapidly changing digital landscape.

🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed.

👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops.

🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market.

📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments.

💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape.

0:00 - Intro.

1:00 - Overtime's business approach to commerce.

3:35 - Overtime's collaborations with influencers like Shaq and Zo.

5:07 - Overtime's focus on creating a lifestyle brand.

7:08 - Emphasizing engaging with the audience.

8:09 - Focusing on advertising and partnerships to drive new energy.

11:08 - Untraditional approaches to partnerships and collaborations.

17:10 - Overtime's unique design work for its apparel.

23:04 - Expanding product categories to cater to a wider audience.

26:31 - Approach to retail and marketplaces for apparel sales.

28:07 - Challenges and strategies in building an e-commerce business.

30:06 - Considering different business models.

33:06 - Brand marketing and engagement on social media.

39:00 - Innovating content formats for social media platforms.

41:01 - Leveraging user-generated content for brand campaigns.

43:47 - Out-of-the-box thinking in marketing strategies.

46:21 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc