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Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target audience, and staying ahead of trends in a rapidly changing digital landscape.

🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed.

👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops.

🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market.

📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments.

💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape.

0:00 - Intro.

​1:00 - Overtime's business approach to commerce.​

3:35 - Overtime's collaborations with influencers like Shaq and Zo.​

5:07 - Overtime's focus on creating a lifestyle brand.​

7:08 - Emphasizing engaging with the audience.​

8:09 - Focusing on advertising and partnerships to drive new energy.​

11:08 - Untraditional approaches to partnerships and collaborations.

​17:10 - Overtime's unique design work for its apparel.​

23:04 - Expanding product categories to cater to a wider audience.​

26:31 - Approach to retail and marketplaces for apparel sales.​

28:07 - Challenges and strategies in building an e-commerce business.​

30:06 - Considering different business models.​

33:06 - Brand marketing and engagement on social media.​

39:00 - Innovating content formats for social media platforms.​

41:01 - Leveraging user-generated content for brand campaigns.​

43:47 - Out-of-the-box thinking in marketing strategies.

46:21 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc