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Tyler Rutstein

The Chief Brand Officer at Overtime who discusses the company's success in sports media and e-commerce.

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Aug 29, 2024 • 48min

How Overtime Became an 8-Figure Ecommerce Empire

Tyler Rutstein, Chief Brand Officer at Overtime, shares insights on transforming the company into a 9-figure e-commerce powerhouse. He discusses the power of real-time content creation during games and unique limited-edition apparel drops. Partnerships with brands like Nike and SpongeBob reflect their strength in market understanding. Tyler emphasizes the need for staying informed on industry trends and building strong community ties to engage the audience effectively, all while navigating the challenges of post-COVID e-commerce.