Aftersell CEO Reveals Secret to SKYROCKETING AOV with Upsells

Sep 5, 2024

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💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30%

🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from brands, effective strategies for increasing average order value (AOV), and the UDC method.

💡 The power of AB testing: Don’t be complacent with your upsell strategy. Continuously test different offers to find the best combination for your specific audience.

💸 Network offers are not brand killers: Instead of fearing the impact on brand perception, consider network offers as a way to generate additional revenue and potentially reinvest in marketing.

📈 The quantity test is a game-changer: Offering multiple units of the same product at a discounted price can significantly boost AOV, even if the conversion rate slightly drops.

🤝 The UDC method offers a structured approach: By focusing on Upsell, Downsell, and Cross-sell, you create a strategic flow for presenting additional offers and maximizing customer value.

🚀 Experimentation is key: Constantly test and refine your post-purchase strategy, as it’s a dynamic area where new opportunities emerge frequently.

0:00 - Intro.

2:00 - Combating challenges with iOS changes and improving acquisition strategies.

4:07 - Upselling and cross-selling to increase conversion rates and profitability.

10:08 - Aftersell offer testing to find winning offers for different customer segments.

13:09 - Testing multiple variations of offers to maximize revenue.

15:10 - Network offers and purchase upsells increase revenue per order.

17:02 - Adding small cushions like purchase upsells boost the bottom line.

19:32 - Default discounts and post-purchase upsells enhance revenue per transaction.

21:08 - Offer complementary products with post-purchase upsells.

26:00 - Cross-selling consumables.

27:01 - Positive product reviews increase customer's likelihood to buy more.

28:03 - Long-form content on upsell pages.

29:03 - UDC method.

30:02 - Show relevant products on upsell pages based on customer behavior.

31:08 - Treating upsell pages like landing pages for customer education.

32:57 - Tailoring upsells for new vs. returning customers.

33:16 - Long-form content and product education to drive customer purchases.

35:06 - Offering multiple tailored offers to cater to different customer segments.

41:41 - Network offers to create a closed-loop ecosystem for brand growth.

45:18 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc