Blame it on Marketing ™

Dan Montagu, PPC/ Performance Marketer at Unmind with Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja and Courtney Glymph, Founder and PR Expert at YourStory PR join Ruta and Emma in an all out war of an episode. They ask each other all the spicy questions that they have heard before and dig into the value of each of their specialisms. *No marketers were harmed in the making of this episode* We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Timi Olotu, Director of Revenue at CharlieHR and Founder of òtító joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of virtue signaling that can be expected of marketing teams. They talk about the recent World Cup controversy, greenwashing, and the neuro-diversity hiring trends. Why are marketing teams expected to comment on these issues or even make them the center of their campaigns and most importantly is it even appropriate? We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Lewis Staples, Senior Sales Director at StaffCircle joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of relying on marketing interns to run marketing teams. They discuss why this can be detrimental to a company and the intern themselves and when and how you should be recruiting interns for the best chances of success.

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude give you a proper introduction to themselves and their experience and discuss their New Year marketing and personal resolutions. Also check out this blog with lots of other marketers: https://budget.sudmant.com/2022/12/19/5-marketing-predictions-and-resolutions-for-2023-from-the-people-who-actually-do-marketing/

Ian MacRae, Workplace Psychologist and Author of 'Dark Social', 'Myths of Social Media', and 'High Potential' joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of toxic thought leadership online. They talk about the difference between Influencers and Thought Leaders and push for founders and senior leaders to be seen as 'thought leaders' in the industry and why that can be ethically questionable.

Jaime De Freitas, Director of Sales at Diversity Travel joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of marketing reporting into the sales function. They talk about, why this has become commonplace, how sales and marketing could work together and why the functions are often pitted against each other.

Meighan Worsley, Head of People at Troi joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of hiring marketing professionals. They talk about the misaligned expectations and where the market is at the moment. As well, Meighan shares her top tips in negotiation and ensuring a new hire is set up for success.

Will Aitken of Sales Loft joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of creating marketing content that goes viral. They talk about the difficulty in going viral with corporate content, why consistency matters and how the future of B2B marketing teams will include product influencers.Join Will's Social Manager Community: https://linktr.ee/socialsocialio