Blame it on Marketing ™

Ettie Holland of HR Tech Copy and Emily Wood of Words by Emily join Ruta and Emma to talk all things content. Ettie represents the B2B and Emily the B2C side of content and we discuss: what is content marketing, what mistakes companies make and how to get the most out of your content.Connect with Ettie and Emily using the links below:Ettie Holland: https://www.linkedin.com/in/ettieholland/Emily Wood: https://www.linkedin.com/in/emilywood89/ We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja joins Ruta and Emma again to discuss why so many companies have had negative experiences with marketing agencies. He gives tips on how to find an agency that is right for you and the questions you should be asking yourself and them. Connect with Tim here: https://www.linkedin.com/in/timcameronkitchen/ We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Ben Goodey of 'How the F*ck', an SEO community joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of community building for B2B business.  Most B2B business pine for 'communities' but don't necessarily have the understanding, patience or resource to build them. We discuss what makes good and bad communities, what it takes to get the right type of engagement and of course the need for leads and quick results.Check out 'How the F*uck' if you want to learn about incredible SEO growth stories. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Ade Risidore  joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of sign off. Most marketers in their career have bumped heads with bad sign-off situations and it often leads to vanilla marketing efforts and lots of frustration. We dig into stakeholder management, micromanagers and ways to set up editing and ideation processes that work!

Dan Montagu, PPC/ Performance Marketer at Unmind with Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja and Courtney Glymph, Founder and PR Expert at YourStory PR join Ruta and Emma in an all out war of an episode. They ask each other all the spicy questions that they have heard before and dig into the value of each of their specialisms. *No marketers were harmed in the making of this episode* We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Timi Olotu, Director of Revenue at CharlieHR and Founder of òtító joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of virtue signaling that can be expected of marketing teams. They talk about the recent World Cup controversy, greenwashing, and the neuro-diversity hiring trends. Why are marketing teams expected to comment on these issues or even make them the center of their campaigns and most importantly is it even appropriate? We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Lewis Staples, Senior Sales Director at StaffCircle joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of relying on marketing interns to run marketing teams. They discuss why this can be detrimental to a company and the intern themselves and when and how you should be recruiting interns for the best chances of success.

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude give you a proper introduction to themselves and their experience and discuss their New Year marketing and personal resolutions. Also check out this blog with lots of other marketers: https://budget.sudmant.com/2022/12/19/5-marketing-predictions-and-resolutions-for-2023-from-the-people-who-actually-do-marketing/

Ian MacRae, Workplace Psychologist and Author of 'Dark Social', 'Myths of Social Media', and 'High Potential' joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of toxic thought leadership online. They talk about the difference between Influencers and Thought Leaders and push for founders and senior leaders to be seen as 'thought leaders' in the industry and why that can be ethically questionable.

Jaime De Freitas, Director of Sales at Diversity Travel joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of marketing reporting into the sales function. They talk about, why this has become commonplace, how sales and marketing could work together and why the functions are often pitted against each other.