Blame it on Marketing ™

Dana Alvarenga , VP of CX at SlapFive, joins Emma and Ruta for an episode that is really just one big advocacy session for customer advocacy. It's sometimes known as customer marketing or potentially 'the people who can give us a reference' but it's so much more than that. Dana together with Emma really focus on how to start a great customer advocacy programme, how to measure it and make sure it aligns to your companies strategy and who should be involved.

Alina Vandenberghe, Co-founder and CMO at Chili Piper, joins Emma and Ruta for an episode that explores the 'new' world of product led growth and marketing. Alina breaks down the ways they have been implementing product led growth in Chili Piper and her best advice on how to take back that elusive Product 'P' (4Ps of marketing). Watch this if you are curious to know what you can do to push your organisation in this direction.

Kiran Mehta, VC Investor at Mercia Asset Management, joins Emma and Ruta for an episode that digs into what the board and investors want to see from marketing and why senior marketing positions are often short lived in SaaS startups. Kiran shares his tips and experiences on how to impress your board members as well as some things for both marketers and founders to think about before they spend any marketing budget.

Vladimir Blagojević, Co-Founder of FullFunnel.io, joins Emma and Ruta for an episode that might seem to most marketers like 'old news' and that's because it's on the topic of Demand Generation. BUT most companies are still not doing demand generation and are stuck in lead generation programmes so we must be missing something. Vlad shares his best practical tips on how to start a successful demand gen programme, how to sell in, test and also get sales on your side. Here are some posts that Vlad has written which also helps understand the points made in the podcast:Measuring the right things for Demand GenWhy 'ungating' is the wrong adviceGeneral framework for Demand GenGuide for the modern buyer journey We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Emma and Ruta celebrate their birthdays with 'marketing presents' and also talk about the notion of marketing being a 'fun squad' and what that means when it comes to events. They share their stories on great and horrible event experiences and give some perspective into 'why does marketing get stuck with all the events'. We also share some tips on how to make business and internal events run smoother and ensure that your marketers are feeling appreciated.

Lucie Ilbury, occupational psychologist, joins Emma and Ruta for a meta episode of 'Blame it on Marketing' to talk about why is it that marketing get blamed. We talk about psychological safety, if there is something innately wrong with marketers and whether we are actually getting blamed? If you are interested in becoming better leaders, improving your teams creativity and phycological safety this is THE episode for you. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Peter Benei, Founder of Leadership Anywhere, joins Ruta and Emma to talk about personal brand, specifically in the B2B space. We discuss the ethics of 'expertise', the challenges of building your own brand but more importantly the challenges of getting your CEO's and Founders to commit to building their brand. Peter shares his expertise from working with Start-ups and Scale-ups and how he has seen the power of personal branding develop. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Chris Walker (the OG one), Director at JoeMule, an animation studio, join Ruta and Emma to talk all things B2B video. We chat about why everyone wants to create more video in B2B and why making a demo video and putting paid ads behind it probably won't be the silver bullet you wanted. Chris shares with us his experience of good and bad video outcomes and his top tips to making sure you get the right outcomes when working with an animation or video agency! We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Steffen Hedebrandt Co-founder and CMO of DreamData join Ruta and Emma to talk about leads! We talk about where the 'we need more leads' panic comes from and how sometimes it can be misleading to go after volume. We also dig into ICP and ABM as well as sales and marketing relationships. This is a fab episode for those wanting to learn more about how to generate leads that close!Blog from DreamData that shares tips on Marketing and Sales alignment:https://dreamdata.io/blog/10-ways-to-align-sales-and-marketing We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Marketing burnout is a real challenge, driven by pressure and high expectations. The discussion covers the emotional toll of budgets and recognition, emphasizing the need for supportive company cultures. Effective strategies for managing workloads and setting boundaries are shared, along with tips on reducing excessive meetings in remote setups. The importance of psychological safety is highlighted, advocating for breaks and mental well-being. Finally, proper lunch breaks and communication strategies are linked to boosted productivity and team collaboration.