In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude give you a proper introduction to themselves and their experience and discuss their New Year marketing and personal resolutions. Also check out this blog with lots of other marketers: https://budget.sudmant.com/2022/12/19/5-marketing-predictions-and-resolutions-for-2023-from-the-people-who-actually-do-marketing/ Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ian MacRae, Workplace Psychologist and Author of 'Dark Social', 'Myths of Social Media', and 'High Potential' joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of toxic thought leadership online. They talk about the difference between Influencers and Thought Leaders and push for founders and senior leaders to be seen as 'thought leaders' in the industry and why that can be ethically questionable. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Jaime De Freitas, Director of Sales at Diversity Travel joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of marketing reporting into the sales function. They talk about, why this has become commonplace, how sales and marketing could work together and why the functions are often pitted against each other. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Meighan Worsley, Head of People at Troi joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of hiring marketing professionals. They talk about the misaligned expectations and where the market is at the moment. As well, Meighan shares her top tips in negotiation and ensuring a new hire is set up for success. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Will Aitken of Sales Loft joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of creating marketing content that goes viral. They talk about the difficulty in going viral with corporate content, why consistency matters and how the future of B2B marketing teams will include product influencers.Join Will's Social Manager Community: https://linktr.ee/socialsocialio Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!