Chris Walker (the OG one), Director at JoeMule, an animation studio, join Ruta and Emma to talk all things B2B video. We chat about why everyone wants to create more video in B2B and why making a demo video and putting paid ads behind it probably won't be the silver bullet you wanted. Chris shares with us his experience of good and bad video outcomes and his top tips to making sure you get the right outcomes when working with an animation or video agency! Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Steffen Hedebrandt Co-founder and CMO of DreamData join Ruta and Emma to talk about leads! We talk about where the 'we need more leads' panic comes from and how sometimes it can be misleading to go after volume. We also dig into ICP and ABM as well as sales and marketing relationships. This is a fab episode for those wanting to learn more about how to generate leads that close!Blog from DreamData that shares tips on Marketing and Sales alignment:https://dreamdata.io/blog/10-ways-to-align-sales-and-marketing Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode of the Blame it on Marketing podcast Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude talk about how to look after yourself as a marketer or your marketers in order to prevent it. They also cover why marketing is prone to burn out and the externally motivated nature of marketers and the work they do.  Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ettie Holland of HR Tech Copy and Emily Wood of Words by Emily join Ruta and Emma to talk all things content. Ettie represents the B2B and Emily the B2C side of content and we discuss: what is content marketing, what mistakes companies make and how to get the most out of your content.Connect with Ettie and Emily using the links below:Ettie Holland: https://www.linkedin.com/in/ettieholland/Emily Wood: https://www.linkedin.com/in/emilywood89/ Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja joins Ruta and Emma again to discuss why so many companies have had negative experiences with marketing agencies. He gives tips on how to find an agency that is right for you and the questions you should be asking yourself and them. Connect with Tim here: https://www.linkedin.com/in/timcameronkitchen/ Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ben Goodey of 'How the F*ck', an SEO community joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of community building for B2B business.  Most B2B business pine for 'communities' but don't necessarily have the understanding, patience or resource to build them. We discuss what makes good and bad communities, what it takes to get the right type of engagement and of course the need for leads and quick results.Check out 'How the F*uck' if you want to learn about incredible SEO growth stories. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ade Risidore  joins hosts Emma Davies of Advocitude and Ruta Sudmantaite of Sudmant to discuss the topic of sign off. Most marketers in their career have bumped heads with bad sign-off situations and it often leads to vanilla marketing efforts and lots of frustration. We dig into stakeholder management, micromanagers and ways to set up editing and ideation processes that work! Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Dan Montagu, PPC/ Performance Marketer at Unmind with Tim Cameron-Kitchen, Owner and SEO Expert at ExposureNinja and Courtney Glymph, Founder and PR Expert at YourStory PR join Ruta and Emma in an all out war of an episode. They ask each other all the spicy questions that they have heard before and dig into the value of each of their specialisms. *No marketers were harmed in the making of this episode* Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Timi Olotu, Director of Revenue at CharlieHR and Founder of òtító joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of virtue signaling that can be expected of marketing teams. They talk about the recent World Cup controversy, greenwashing, and the neuro-diversity hiring trends. Why are marketing teams expected to comment on these issues or even make them the center of their campaigns and most importantly is it even appropriate? Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Lewis Staples, Senior Sales Director at StaffCircle joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of relying on marketing interns to run marketing teams. They discuss why this can be detrimental to a company and the intern themselves and when and how you should be recruiting interns for the best chances of success. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!