Blame it on Marketing ™

Ruta and Emma take turns in triggering each other with marketing scenarios – based on real life events.  We talk about TAM, not being able to do your job, bad sales and marketing alignment and more. All this accompanied by some light drinking. This is a really fun and light episode if you need a good giggle.Join the Blame it on Marketing community!

Matthew Feenan, Sales Development Director at Revcelerate, joins Emma and Ruta for an episode to talk about the wonderful world of outbound sales, specifically to meeting booking function that SDR's play. We talk about the importance of both outbound and marketing collaborating for optimal results, what happens when one or the other is dropped and the expectations one should have when setting up outbound teams.Join the Blame it on Marketing Community (FREE) We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Amira Kohler, Performance and Change Management Expert, joins Emma and Ruta for an episode to talk about the conflict that arose when they worked together at Clear Review due to the different expectations and experiences between marketers and SME's. Ruta and Amira candidly speak about their fall out during their time working together and what they did to resolve the conflict and build a very successful working relationship, not only between them but also the whole marketing department.Join the Blame it on Marketing Community (FREE) We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Justin Rowe, Founder and CMO at Impactable, discusses the factors that lead marketers to failure, the challenges of limited control over product and pricing, developing a collaborative relationship with marketing teams, the magic of retargeting, and the power of personal experiences and data in marketing strategies.

Brian Fraser, Head of Marketing and Digital Recruitment at Nine Twenty Recruitment, joins Emma and Ruta for an episode to talk about red flags when looking for a new marketing role or hiring a new marketer. He tells us more about the current hiring market as well as sharing his tips on what to look out for and do if you're looking for a new job. In the second half of the podcast, we dig into interview questions, talking about vulnerability and asking financials questions in order to understand a business as well as you can before accepting a role. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.

Liam Bartholomew, VP of Marketing at Cognism, joins Emma and Ruta for an episode to talk about how we get marketing and sales aligned. Liam shares all the work they did at Cognism to ensure that the sales and marketing team are working on the same goals and for the same team. The answer to much of this is Revenue. If you ever felt the need to improve your alignment (hence the dentistry joke) this is the one for you.

Dana Alvarenga , VP of CX at SlapFive, joins Emma and Ruta for an episode that is really just one big advocacy session for customer advocacy. It's sometimes known as customer marketing or potentially 'the people who can give us a reference' but it's so much more than that. Dana together with Emma really focus on how to start a great customer advocacy programme, how to measure it and make sure it aligns to your companies strategy and who should be involved.

Alina Vandenberghe, Co-founder and CMO at Chili Piper, joins Emma and Ruta for an episode that explores the 'new' world of product led growth and marketing. Alina breaks down the ways they have been implementing product led growth in Chili Piper and her best advice on how to take back that elusive Product 'P' (4Ps of marketing). Watch this if you are curious to know what you can do to push your organisation in this direction.

Kiran Mehta, VC Investor at Mercia Asset Management, joins Emma and Ruta for an episode that digs into what the board and investors want to see from marketing and why senior marketing positions are often short lived in SaaS startups. Kiran shares his tips and experiences on how to impress your board members as well as some things for both marketers and founders to think about before they spend any marketing budget.

Vladimir Blagojević, Co-Founder of FullFunnel.io, joins Emma and Ruta for an episode that might seem to most marketers like 'old news' and that's because it's on the topic of Demand Generation. BUT most companies are still not doing demand generation and are stuck in lead generation programmes so we must be missing something. Vlad shares his best practical tips on how to start a successful demand gen programme, how to sell in, test and also get sales on your side. Here are some posts that Vlad has written which also helps understand the points made in the podcast:Measuring the right things for Demand GenWhy 'ungating' is the wrong adviceGeneral framework for Demand GenGuide for the modern buyer journey We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.