Blame it on Marketing ™ Marketers Confess their mistakes | E37
Dec 7, 2023
A lively discussion unfolds as marketers share their funniest blunders from a recent expo. Mistakes like sending the wrong email to the wrong person and PPC overspending provide laughter and relatable lessons. The hosts navigate the tricky relationship between sales and marketing while highlighting genuine engagement over virtue signaling. With a focus on learning from chaos, they celebrate a year of confessions and community support, leaving listeners both entertained and informed.
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Spelling Mistakes as a Marketing Blunder
- Ruta has repeatedly made spelling mistakes throughout her marketing career, even once on the event's confession wall itself.
- This led to public correction and a humorous acceptance of her 'meta' spelling mistakes.
Silent Completion of a Project
- Emma dealt with a difficult manager by silently finalizing a heavily edited membership brochure to avoid endless rewrites.
- She justified it with the 'ask forgiveness, not permission' approach and was never challenged on it.
Challenges in B2B Social Media
- Social media marketing in B2B often struggles because many companies lack dedicated resources and proper budget.
- Without adequate investment, companies can't effectively emulate highly successful social media brands like Hubspot or Semrush.