Join us for a rollercoaster of revelations as we dive deep into the world of sales and marketing pipelines! Marisa Kacary, Global CMO in the proffesional services industry and Ollie Shape, VP of Sales at Abicum, help us explore the tension between quantity and quality in pipeline building. Say goodbye to the notion of a 5x pipeline.

We'll also shine a spotlight on the often-overlooked misalignment between revenue and profitability, the feat of scaling your pipeline, and the alignement needed to have an understanding between sales and marketing teams.

Our experts will share their golden nuggets on how CEOs and C-suite members can become the ultimate cheerleaders for sales and marketing, and we'll even take a sneak peek into the future of pipelines.

• Focus on quality rather than quantity in pipeline building.
• Challenge the myth of a 5x pipeline and consider the specific needs of your industry.
• Develop a clear strategy and align sales and marketing efforts.
• Measure and analyze the value of activities rather than just the volume.
• Educate sales leaders on the role and impact of marketing.
• Encourage CEOs and C-suite members to understand the full buying cycle and support data-driven decision-making.

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