Alice Edwards, Director of Customer Success and Klenda Martinez-Gasbarro,
Customer Marketing Manager joins Emma and Ruta for an episode to talk everything customers! They discuss why companies are so reluctant to invest in customer marketing, even though its proven to be a great source of revenue, why customer marketing goes wrong and why there's fear and tension between Customer Success and Marketing (of any sort).
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We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.
If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.
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