Blame it on Marketing ™
Marketing Motion doomed to fail | E25 with Justin Rowe
Aug 17, 2023
Justin Rowe, Founder and CMO at Impactable, discusses the factors that lead marketers to failure, the challenges of limited control over product and pricing, developing a collaborative relationship with marketing teams, the magic of retargeting, and the power of personal experiences and data in marketing strategies.
29:45
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Quick takeaways
- Partnering with the wrong clients or companies can doom a marketing project from the start.
- Misalignment, refusal to adapt, isolated channels, and limited access to tools hinder marketing success.
Deep dives
Importance of Partnering with the Right Clients
One of the main reasons marketers can be doomed to fail in a new role or project is if they partner with the wrong clients or companies. Launching a successful marketing campaign requires many variables to align, and if the foundation is missing, it becomes difficult to achieve success.
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