Marketing Motion doomed to fail | E25 with Justin Rowe
Aug 17, 2023
auto_awesome
Justin Rowe, Founder and CMO at Impactable, discusses the factors that lead marketers to failure, the challenges of limited control over product and pricing, developing a collaborative relationship with marketing teams, the magic of retargeting, and the power of personal experiences and data in marketing strategies.
Partnering with the wrong clients or companies can doom a marketing project from the start.
Misalignment, refusal to adapt, isolated channels, and limited access to tools hinder marketing success.
Deep dives
Importance of Partnering with the Right Clients
One of the main reasons marketers can be doomed to fail in a new role or project is if they partner with the wrong clients or companies. Launching a successful marketing campaign requires many variables to align, and if the foundation is missing, it becomes difficult to achieve success.
Challenges of Marketing Products with Poor Fit or Positioning
Marketers can face significant challenges when marketing products that are not positioned well or lack viability. It becomes hard to effectively market a product that is not right for its target audience or faces fierce competition. Additionally, limitations in product-market fit can hinder the success of marketing efforts.
Impact of Pricing on Marketing Success
Pricing plays a crucial role in marketing success. Marketers often struggle when they have no control or influence over the pricing strategy. Incorrect pricing or a lack of transparency about pricing models can make it challenging to effectively market a product or service.
Foundational Issues Impacting Marketing Success
Several foundational issues can hinder marketing success. Misalignment in ways of doing things, refusing to adapt strategies, overly isolating channels, and limited access to necessary tools can severely limit the effectiveness of marketing campaigns. Marketers must navigate and address these foundational challenges to increase their chances of success.
Justin Rowe, Founder and CMO at Impactable, joins Emma and Ruta for an episode to talk about why some marketing projects, jobs or initiatives are just doomed to fail. Emma and Justin share their experiences and what they have done to mitigate risks both from a marketer and a senior leader perspective. We touch on marketing specialisation, skills, comms and budget.