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Steffen Hedebrandt Co-founder and CMO of DreamData join Ruta and Emma to talk about leads! We talk about where the 'we need more leads' panic comes from and how sometimes it can be misleading to go after volume. We also dig into ICP and ABM as well as sales and marketing relationships. This is a fab episode for those wanting to learn more about how to generate leads that close!
Blog from DreamData that shares tips on Marketing and Sales alignment:
https://dreamdata.io/blog/10-ways-to-align-sales-and-marketing
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode