Vladimir Blagojević, Co-Founder of FullFunnel.io, joins Emma and Ruta for an episode that might seem to most marketers like 'old news' and that's because it's on the topic of Demand Generation. BUT most companies are still not doing demand generation and are stuck in lead generation programmes so we must be missing something. Vlad shares his best practical tips on how to start a successful demand gen programme, how to sell in, test and also get sales on your side.

Here are some posts that Vlad has written which also helps understand the points made in the podcast:

Measuring the right things for Demand Gen
Why 'ungating' is the wrong advice
General framework for Demand Gen
Guide for the modern buyer journey

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