Peter Benei, Founder of Leadership Anywhere, joins Ruta and Emma to talk about personal brand, specifically in the B2B space. We discuss the ethics of 'expertise', the challenges of building your own brand but more importantly the challenges of getting your CEO's and Founders to commit to building their brand. Peter shares his expertise from working with Start-ups and Scale-ups and how he has seen the power of personal branding develop.
We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.
If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.
Visit blameitonmarketing.com and let’s get this show on the road.
