Blame it on Marketing ™ Preventing Marketing Burnout | E13
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Mar 30, 2023 Marketing burnout is a real challenge, driven by pressure and high expectations. The discussion covers the emotional toll of budgets and recognition, emphasizing the need for supportive company cultures. Effective strategies for managing workloads and setting boundaries are shared, along with tips on reducing excessive meetings in remote setups. The importance of psychological safety is highlighted, advocating for breaks and mental well-being. Finally, proper lunch breaks and communication strategies are linked to boosted productivity and team collaboration.
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Funding Delay Meltdown
- Ruta experienced burnout when funding delays prevented marketing ramp-up, jeopardizing targets.
- The CEO resolved the issue after Ruta brought it up, but she felt immense pressure for weeks.
Unrealistic Targets
- Emma felt burnout when aggressive targets were set without adequate preparation time or resources.
- Despite raising concerns, her warnings went unheeded, leading to a stressful "slow car crash" scenario.
Personal Connection to Marketing
- Marketers often tie their work closely to personal values, increasing the impact of setbacks.
- This personal connection can make it harder to detach and recover from burnout.