How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Latest episodes

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Feb 5, 2024 • 1h 12min

Parachute Home: Ariel Kaye

Ariel Kaye, founder of a luxury sheets brand, discusses launching a DTC brand, finding textile factories in Europe, expanding to physical stores, and personal challenges. They also talk about their passion for interior design, the controversy of the top sheet, and building a strong web presence. Additionally, they discuss starting a direct-to-consumer bedding business, finding factories, overcoming challenges, and the early days of Parachute Home.
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Feb 1, 2024 • 42min

3D printing a housing revolution with Jason Ballard of ICON

Jason Ballard, Co-founder/CEO of ICON, discusses how 3D printing technology can revolutionize home construction. They explore challenges with concrete material, unveil a groundbreaking 3D printed home, and discuss the potential of 3D printing in addressing the affordability crisis and homelessness.
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Jan 29, 2024 • 1h 31min

Drunk Elephant: Tiffany Masterson

Tiffany Masterson, Founder of Drunk Elephant, built a successful skincare brand with little experience in the industry. She overcame skepticism, relied on her strategic instincts, and believed in her products. From starting with the Wonder Bar to entering the national market through Sephora, she faced challenges and achieved great success. Her journey highlights the importance of taking risks, evolving skincare knowledge, and embracing organizational skills. Despite sudden wealth, Tiffany remains grounded and cautious about money. A fascinating story of determination and entrepreneurship.
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Jan 25, 2024 • 38min

Brewing creativity with Jim Koch of Boston Beer Company

Jim Koch, founder of Boston Beer Company, talks about his company's success in the alcoholic beverage industry. He discusses the growth of craft breweries, the exploration of new beverage categories, and the development and failure of their hard tea product. The episode also covers the challenges of brewing non-alcoholic beer and the indistinguishable taste of their non-alcoholic hazy IPA.
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Jan 22, 2024 • 1h 19min

Liquid Death: Mike Cessario

Mike Cessario, founder of Liquid Death, shares the story of how his dumbest idea turned out to be brilliant. He discusses creating a viral water brand with an edgy image, overcoming challenges in production and funding, and attracting a diverse audience. The episode also explores the importance of branding, finding a bottler, and navigating unexpected success.
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Jan 18, 2024 • 32min

Doing the bees’ work with Thai Sade of BloomX

Thai Sade, CEO of BloomX, discusses their crop-pollinating technology that replicates natural pollinators like bees. They explore the drawbacks of relying solely on honeybees for pollination and introduce the concept of bloomings. The podcast also discusses the use of technology to enhance pollination processes and the role of BloomX technology in saving rainforests. They emphasize the role of pollination in sustainable food production and the need to produce more food with fewer resources.
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Jan 15, 2024 • 1h 13min

Primary: Christina Carbonell and Galyn Bernard

Christina Carbonell and Galyn Bernard, co-founders of children's clothing line Primary, discuss how they built a profitable brand by focusing on basic building-block pieces without branding. They share their journey of starting over, taking risks, raising funds, and their commitment to inclusivity and evergreen clothing. Their approach highlights the importance of providing quality and profitable go-to clothing items in a crowded market.
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Jan 11, 2024 • 51min

Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. Ultimately, Allyson broke ties with Nike because the new contract presented a significant pay cut and lacked adequate maternal protections. After struggling to find a new shoe sponsor, Allyson and her brother/agent, Wes, decided to take matters into their own hands and start their own shoe company, Saysh. This week on How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo. Plus, why most name brand shoes aren’t designed for women’s feet, and how Saysh is working to change that. This episode was produced by Chris Maccini, with music by Ramtin Arablouei.Edited by John Isabella, with research help from Lauren Landau Einhorn.Our audio engineer was Alex Drewenskus.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 8, 2024 • 1h 10min

Calendly: Tope Awotona (2020)

Tope Awotona, founder of Calendly, shares his journey of building the scheduling platform, overcoming challenges and failures. He discusses the decision-making process, finding a technical co-founder, and the early days of Calendly. Awotona also reflects on the factors contributing to success and the growth of the company, now valued at $3 billion.
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Jan 4, 2024 • 56min

Sharing the 2023 HIBT Lab Highlight Reel

Pinky Cole shares her inspiring story of rebuilding her vegan fast food chain after a devastating fire. Nuseir Yassin discusses turning his social media travelog into a successful business. Whitney Wolfe Herd talks about the future of dating.

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