How I Built This with Guy Raz Advice Line with Tim Ferriss
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Aug 28, 2025 
Tim Ferriss, entrepreneur and author of The 4-Hour Workweek, joins two inspiring guests: Lauryn Menard, CEO of Gob, focusing on biodegradable personal care products, and Kimberly Becker, founder of Kay Becker, a sustainable clothing line for women over 40. They dive into scaling eco-friendly businesses, with Lauryn seeking advice on expanding her ear plugs, and Kimberly discussing pre-order strategies for sustainable fashion. Tim also shares insights on his new card game, Coyote, emphasizing the importance of quality time with loved ones.
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Projects As Skill Experiments
- Tim built projects as skill-development experiments to learn and diversify identity.
- In-person social activities can offset digital malaise and improve quality of life.
Designing For Short In-Person Interaction
- Tim designed Coyote to encourage short, meaningful in-person social interactions.
- He targeted a game that's two minutes to learn and ten minutes to play to counter screen time.
Leverage B2B Income To Fund DTC Tests
- Use venue sponsorship revenue to build reliable cash flow before heavy DTC experiments.
- Then test DTC acquisition methods funded by that predictable income to find scalable channels.
