How I Built This with Guy Raz Madison Reed: Amy Errett
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Aug 18, 2025 
Amy Errett, the Founder and CEO of Madison Reed, transitioned from finance to revolutionize the at-home hair color industry after her wife's frustrations inspired her. At 55, she faced immense challenges, including a management meltdown with co-founders, which she describes as deeply personal. Errett discusses developing a safe, chemical-free hair dye and targeting health-conscious women, all while navigating complex early-stage business hurdles and redefining the beauty brand landscape. Today, Madison Reed thrives with thousands of retail locations and its own salons.
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Late-Career Founder Leap
- Amy launched Madison Reed at age 56 after a long career in finance and venture capital.
- She named the company after her daughter and dove into a new industry despite starting late.
Fired In A Hotel Lobby
- Amy was fired as CEO of Olivia in a hotel lobby and faced public lawsuits and reputation damage.
- That painful event forced her to reassess motives and ultimately pushed her toward entrepreneurship.
Adversity Reveals Motivation
- Being fired made Amy confront what truly motivates her and lean into mission-driven work.
- She chose to follow her heart and avoid taking unsatisfying jobs thereafter.