How I Built This with Guy Raz cover image

Madison Reed: Amy Errett

How I Built This with Guy Raz

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Navigating Co-Founder Dynamics and Business Evolution

This chapter explores the intricate relationships among co-founders and the necessary leadership adjustments within a growing beauty brand. It examines the company's transition from a pop-up shop to a permanent location while adapting strategies in response to the COVID-19 pandemic. The discussion highlights resilience in business growth, the importance of aligning values, and the challenges of competing in the beauty market amidst changing consumer behaviors.

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