How I Built This with Guy Raz Advice Line: Playing to Your Strengths
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Sep 4, 2025 In a mashup of entrepreneurial wisdom, guests explore how to leverage celebrity partnerships for brand growth. Strategies for scaling businesses in outdoor optics and sailing education take center stage, revealing personal stories and challenges. The discussion highlights the importance of authentic marketing and brand storytelling while integrating unique experiences into business models. Listeners gain insights from real-life examples, making this an engaging resource for aspiring entrepreneurs.
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From Radio Mornings To Pill Organizer Founder
- Honor started Dosey after being frustrated with Ziploc-bagging pills while traveling.
- She launched from her spare bedroom in Australia and expanded to the U.S. after TikTok demand.
Pick Partners Who Actually Live Your Brand
- Identify a narrow list of ideal celebrity partners whose lifestyle aligns with your product.
- Ensure the partner will commit behind the scenes, not only appear in public promotions.
Reposition Product To Expand Markets
- Expand product designs to reach new customer segments, for example create a masculine or travel-active version.
- Reposition pill organizers as stylish travel accessories, not medical aids.