How I Built This with Guy Raz Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme
14 snips
Aug 7, 2025 
Mei Xu, founder of Chesapeake Bay Candle and Blueme, lends her entrepreneurial wisdom to early-stage founders. She emphasizes the value of networking and community support in business growth. Topics include finding the right co-founder, innovative marketing strategies for unique products like a towel dress, and navigating the challenges of reaching school districts with an online curriculum. Xu's insights on adapting to market changes post-pandemic resonate deeply, offering practical advice for aspiring entrepreneurs.
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Pivot to Fragrance Candles
- Mei Xu found that switching to fragrance candles dramatically increased consumer demand.
- This pivot saved her business after the initial novelty candle sales dropped post-holiday season.
Choose Co-founders Wisely
- Analyze your strengths and weaknesses to find a co-founder who complements your skills.
- Hire slowly and fire quickly to avoid painful partnerships.
Use Multiple Sales Channels
- Combine direct-to-consumer sales with wholesale partnerships to scale your brand.
- Attend trade shows and collaborate with influencers to expand market reach.