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Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme

How I Built This with Guy Raz

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Navigating Marketing Strategies for Direct-to-Consumer Brands

This chapter explores effective marketing strategies for direct-to-consumer brands, focusing on the use of social media, in-store promotions, and influencer collaborations. It also features a caller seeking guidance on the practical aspects of starting and promoting a business.

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