Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce marketers think, test, and scale fast — and get the insider marketing & sales tactics to grow revenue smarter. Top ecommerce and marketing experts share proven strategies and methods for business and revenue growth. We focus on the tools and techniques that really matter. With 450+ free episodes, the Ecommerce Coffee Break is your practical, no-fluff business podcast for staying ahead in e-commerce. 🎧 Short episodes, ideal for listening on the go. New episodes are released each week. Subscribe now to start scaling your store!
Episodes
Mentioned books
Sep 13, 2023 • 24min
The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne
This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.On the Show Today, You’ll Learn:How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customers.What are some practical examples of using AI to engage customers.What trends are emerging in e-commerce as a result of the COVID-19 pandemic.How can small businesses gain a competitive edge by adapting to changing customer behaviors.Links & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page atbit.ly/469JrXPEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 13, 2023 • 24min
9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau
In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.On the Show Today, You’ll Learn:What does attribution mean in e-commerce, and why is it essential. How to handle colliding data and get accurate conversion insights. What are the multiple tracking mechanisms for effective attribution.Why is data cleansing vital in the attribution process. What are single-touch attribution models, and how do they work.How do machine learning-powered attribution models benefit e-commerce brands. Why is attribution essential for determining the impact of top-of-funnel ads.How attribution models help brands allocate their marketing budgets.Links & ResourcesWebsite: https://www.northbeam.io/LinkedIn: https://www.linkedin.com/in/philipperoireau/LinkedIn: https://www.linkedin.com/company/northbeam/Twitter: https://twitter.com/northbeamGet access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3SsEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 11, 2023 • 23min
How To Turn Customers Into Superfans With Quizzes | #228 Lindsay Kolinsky
In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing at okendo.io.On the Show Today, You’ll Learn:How can brands turn customers into super fans.What key factors contribute to building super fans in e-commerce.How can a quiz help guide customers to the right products based on their needs.What are the benefits of collecting zero-party data from quizzes and surveys.How can quizzes enhance the personalized shopping experience.What role does customer segmentation play in utilizing quiz data.How can surveys help gather internal feedback for brands.How can brands ensure a seamless and branded quiz experience.Links & ResourcesWebsite: https://okendo.io/Shopify App Store: https://apps.shopify.com/okendo-reviewsLinkedIn: https://www.linkedin.com/company/okendo/X (former twitter): https://twitter.com/GetOkendoGet access to more free resources by visiting the podcast episode page atbit.ly/3r8rjPcEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 7, 2023 • 23min
How To Grow Your Revenue With Digital Files | #227 Alessandro Macagno
In this episode, we will discuss how to increase your revenue by utilizing digital files and use digital downloads as effective marketing tools for customer retention, upselling, and cross-selling. Our featured guest on the show is Alessandro Macagno, General Manager at skypilotapp.com.On the Show Today, You’ll Learn:How to effectively sell digital downloads alongside physical products.What are the opportunities for using digital downloads as a marketing tool. How to increase the lifetime value of Shopify customers through digital downloads.What examples exist of successful product bundling in the digital download space.How can PDF stamping enhance the security of downloadable files.How can customer accounts enhance recurring purchases and subscriptions.How to prevent unauthorized sharing of digital download files.Links & ResourcesWebsite: https://www.skypilotapp.com/Shopify App Store: https://apps.shopify.com/sky-pilotLinkedIn: https://www.linkedin.com/company/shop-circle/Get access to more free resources by visiting the podcast episode page atbit.ly/3LfKRIqEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 5, 2023 • 26min
How to Survive a Recession and Thrive | #226 Mario Peshev
In this podcast episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com.On the Show Today, You’ll Learn:What are some industries that are thriving despite the economic challenges.How can businesses prepare for a recession and make the most of it.How can businesses expand their product offerings to attract more customers.What strategies can help businesses retain their customer base during tough times.Are there specific advertising platforms or channels to consider during a recession.How can entrepreneurs adapt their business models to changing economic conditions.What benefits can pay-later features and solutions bring to an e-commerce store.Links & ResourcesWebsite: https://mariopeshev.com/LinkedIn: https://www.linkedin.com/in/mpeshev/Twitter: https://twitter.com/no_fear_incInstagram: https://www.instagram.com/dailypeshev/Get access to more free resources by visiting the podcast episode page atbit.ly/3P8zVgGEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Sep 5, 2023 • 22min
Dropshipping: The Evolution of Ecommerce Integrations | #225 Travis Mariea
In this episode, we will discuss the complexities of implementing dropshipping into an existing ecommerce operation. Our featured guest on the show is Travis Mariea, CEO of flxpoint.com.On the Show Today, You’ll Learn:What is the current state of drop shipping, and how has it evolved.Why is it the best time to start drop shipping in 2023.What are the complexities involved in running a successful drop shipping business.How to manage the integration of different suppliers and technology platforms.What role do APIs play in simplifying data exchange between systems.How to source the specific products wanted in drop shipping.What challenges do retailers face when dealing with product overlap in different warehouses.Links & ResourcesWebsite: https://flxpoint.com/Shopify App Store: https://apps.shopify.com/flxpointLinkedIn: https://www.linkedin.com/in/travismariea/Get access to more free resources by visiting the podcast episode page atbit.ly/44H8zUCEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 30, 2023 • 25min
Exploring The Concept Of Profit First Ecommerce | #224 Karl O'Brien
In this podcast episode, we will explore the concept of 'profit-first' ecommerce and why it matters for your business. Our featured guest on the show is Karl O'Brien, co-founder of StoreHero.ai.On the Show Today, You’ll Learn:What is Profit First e-commerce and why is it importantHow can merchants avoid profit shocks at the end of the monthWhat common pitfalls e-commerce businesses faceHow can businesses distinguish between high-profit and low-profit productsWhat role does contribution margin play in e-commerce profitability analysisWhat types of expenses should e-commerce businesses considerHow to set and achieve goals during the Q4 peak seasonLinks & ResourcesWebsite: https://storehero.ai/LinkedIn: https://www.linkedin.com/company/storehero/Twitter: https://twitter.com/StoreHeroAppGet access to more free resources by visiting the podcast episode page atbit.ly/3L4y7V0Episode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to https://storehero.ai/ and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 29, 2023 • 30min
Beneath the iceberg of Customer Retention lies Customer Understanding | #223 Veda Konduru
In this podcast episode, we explore the hidden aspects of customer retention, uncovering the vital role of customer understanding beneath the surface. Our featured guest on the show is Veda Konduru, CEO and founder of VectorScient.comOn the Show Today, You’ll Learn:What common questions merchants face, and how AI helps answer themWhy optimizing traffic is crucial for ecommerce successHow AI contributes to customer acquisition in e-commerce What strategies exist to increase conversion rates with AIWhy personalization is critical for customer retention in e-commerceThe relationship between customer retention and profitabilityKPI's ecommerce merchants should focus on measuring AI's impactLinks & ResourcesWebsite: https://www.vectorscient.aiLinkedIn: https://www.linkedin.com/in/vedak/Get access to more free resources by visiting the podcast episode page atbit.ly/3R0Ku8mEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to https://storehero.ai/ and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 28, 2023 • 25min
How To Optimize Peak Season Customer Service Through Human Touch & Automation | #222 Jordan Brown
In this podcast episode, we discuss how you can optimize your customer services during peak seasons through a combination of human touch and automation. Our featured guest on the show is Jordan Brown, Founder of Omnie Integrated Services Inc. at omniecsr.com.On the Show Today, You’ll Learn:Why customer service is vital for ecommerce success in Q4What challenges merchants do face with evolving customer expectationsHow automation can help small and medium enterprises scale in Q4Why ChatGPT is capable of streamlining customer supportWhat strategies boost sales through personalized customer interactionsWhy personalization is key to generating revenue from customer supportTools and strategies that enhance customer experience and loyaltyLinks & ResourcesWebsite: https://omniecsr.com/Shopify App Store: https://apps.shopify.com/omnie-branded-live-supportLinkedIn: https://www.linkedin.com/in/jordangbrown1/Get access to more free resources by visiting the podcast episode page atbit.ly/3EgO4n8Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Aug 22, 2023 • 14min
Increase ROI with Shoppable Videos | #221 Dario Galbiati Alborghetti
In this podcast episode, we discuss how shoppable videos enhance engagement and drive conversions. Our featured guest on the show is Dario Galbiati Alborghetti, founder of Founder and CEO of Showday.io.On the Show Today, You’ll Learn:Why has video become crucial for engagement and conversions in e-commerceWhat's the user experience when someone watches a shoppable video and wants to make a purchaseWhat types of videos work best for explaining products and increasing conversion ratesWhat reporting tools are available to track the performance and engagement of shoppable videosWhat is the procedure and benefits of live streaming for e-commerceLinks & ResourcesWebsite: https://showday.io/Shopify App Store: https://apps.shopify.com/showdayLinkedIn: https://www.linkedin.com/company/showday-ioLinkedIn: https://www.linkedin.com/in/dariogaGet access to more free resources by visiting the podcast episode page atbit.ly/3P6IjP5Episode SponsorFor inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on Instagram______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
