The Data-Driven Way to Win Customers' Hearts | #230 Neil Hoyne

This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.

On the Show Today, You’ll Learn:

• How to build a business around long-term customer relationships.
• How can data be used to understand customer needs and preferences.
• How can companies effectively collect and interpret customer data.
• What are the potential pitfalls of collecting too much data from customers.
• What are some practical examples of using AI to engage customers.
• What trends are emerging in e-commerce as a result of the COVID-19 pandemic.
• How can small businesses gain a competitive edge by adapting to changing customer behaviors.

Links & Resources

Website: https://neilhoyne.com/
Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659
LinkedIn: https://linkedin.com/in/neilhoyne
Twitter: https://twitter.com/neilhoyne

Get access to more free resources by visiting the podcast episode page at
bit.ly/469JrXP

Episode Sponsor

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For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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