9-Figure Brand Strategies: Scaling Omnichannel Ads with Universal Attribution | #229 Philippe Roireau

In this podcast episode, we discuss how 9-figure brands are scaling their omnichannel advertising with universal attribution. Our featured guest on the show is Philippe Roireau, SVP of Go-To-Market at Northbeam.io.

On the Show Today, You’ll Learn:

• What does attribution mean in e-commerce, and why is it essential. 
• How to handle colliding data and get accurate conversion insights. 
• What are the multiple tracking mechanisms for effective attribution.
• Why is data cleansing vital in the attribution process. 
• What are single-touch attribution models, and how do they work.
• How do machine learning-powered attribution models benefit e-commerce brands. 
• Why is attribution essential for determining the impact of top-of-funnel ads.
• How attribution models help brands allocate their marketing budgets.

Links & Resources

Website: https://www.northbeam.io/
LinkedIn: https://www.linkedin.com/in/philipperoireau/
LinkedIn: https://www.linkedin.com/company/northbeam/
Twitter: https://twitter.com/northbeam

Get access to more free resources by visiting the podcast episode page at https://bit.ly/45Pb3Ss

Episode Sponsor

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For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

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