Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this discussion, Andrey Kholkin, CTO of Weberlo.com, shares insights on transforming ad tracking. He explains why traditional pixels often fail and how real-time sales attribution can unlock 100% accurate data for optimizing ad performance. Andrey emphasizes the importance of AI in reducing ad spend and improving ROI. He also highlights how proper tracking of organic and paid traffic can inform better marketing strategies, ultimately guiding businesses toward more efficient ad budgets and campaigns.

This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. Ecommerce Coffee Break - Helping You Become A Smarter Online Seller. This podcast empowers you to build a profitable Direct-to-Consumer business that excites you. Build and grow your online store with expert insights on ecommerce, marketing, tech, AI, and entrepreneurship. The goal of every episode is to uplevel you as an online merchant and business owner, taking your online sales and marketing strategy to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, tactics, and strategies on how to build a successful online brand. The show explores a broad range of topics, including ecommerce apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more. Previous episodes have featured experts from Google, Gorgias, ReferralCandy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own e-commerce business, this podcast is for you. With over 380 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Short episodes, ideal for listening on the go. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/  --- In this episode, we explore how Chubbies grew to nine figures in revenue before being acquired. Kyle Hency, co-founder of Chubbies and now CEO of gooddaysoftware.com, shares his entrepreneurial journey from investment analyst to successful brand builder. Kyle discusses the challenges of scaling a DTC brand, the importance of inventory management, and how this experience led him to create Good Day Software, an alternative ERP solution designed specifically for growing Shopify merchants.  Topics discussed in this episode:  Why inventory management can make or break your e-commerce businessWhat happens when spreadsheets break: the moment entrepreneurs need to upgrade their business systems How to build a successful business with friends & maintaining relationships while growing a company Why unit economics matter more than growth: an approach to building a sustainable e-commerce brand How AI will transform inventory and operational management for online sellers Why focusing on your core competency is the key to e-commerce successHow to prepare your e-commerce brand for holiday sales Links & Resources GoodDay Software: https://www.gooddaysoftware.com/ Chubbies: https://www.chubbiesshorts.com/ Loop Returns: https://www.loopreturns.com/ X/Twitter: https://x.com/khency6LinkedIn: https://www.linkedin.com/in/khency/Get access to more free resources by visiting the show notes at https://tinyurl.com/2atrm5cx______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- In this episode of the Ecommerce Coffee Break podcast, we dive into how AI can supercharge your next email campaign. Daniel Budai, Founder at thebudaimedia.com, shares expert insights on using AI for better email marketing and retention strategies. He explains the role of AI in creative content, segmentation, and data analysis, offering actionable tips for e-commerce businesses looking to boost their email performance.   Topics discussed in this episode:  Why AI is revolutionizing email marketing: creative and data-driven strategies What makes effective email segmentation: avoiding list management  mistakesHow to build a winning email marketing strategy: Daniel Budai's "10 commandments" What defines the perfect e-commerce client: identifying ideal customers Why personalization is your secret weapon: using AI for targeted emails What makes emails convert: balancing content and sales Links & Resources Website: https://www.thebudaimedia.com/LinkedIn: https://www.linkedin.com/in/budaidaney/X/Twitter: https://x.com/thedanielbudaiInstagram: https://www.instagram.com/the.daniel.budai/ Get access to more free resources by visiting the show notes athttps://t.ly/th15t______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we tackle a common problem for online stores: shoppers who leave items in their cart without buying.  Our guest Menachem Shechter, CEO of Benzakais Growth Agency, shares how using WhatsApp instead of emails helps stores recover more abandoned carts and close more sales.  Topics discussed in this episode:  Why cart abandonment remains a 40% problem for e-commerce How shopping psychology affects email recovery campaigns Why WhatsApp outperforms email for cart recovery What makes real-time messaging crucial for closing sales How unanswered questions lead to abandoned purchases Why AI-powered responses provide 24/7 cart recovery How WhatsApp recovery succeeds in global markets Why traditional CRO may be less effective than cart recovery What makes WhatsApp the preferred channel for customer engagement Links & Resources Website: https://cartkeeper.co/ Shopify App Store: https://apps.shopify.com/sp-recovery-monkey Get access to more free resources by visiting the show notes athttps://t.ly/8BA_v ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more. Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process.  Topics discussed in this episode: What 300+ merchant interviews revealed about profit margins in the post-iOS 14 eraHow service-based upsells reach 40-60% conversion vs traditional 2-3% product upsellsWhy stolen package protection converts at 50-70% of concerned customersWhat makes optimal upsell pricing range from 2-9% of cart valueHow merchants boost profits by 10% in under 10 minutes with protection servicesWhy extended return windows drive sales during Black Friday seasonWhat makes carbon neutral shipping a compelling modern upsellHow to combine product and service upsells effectivelyWhat A/B testing shows about optimal upsell placementHow success-based pricing eliminates risk for merchant protection servicesLinks & ResourcesWebsite: https://www.protectmyorder.com/Shopify App Store: https://apps.shopify.com/protectmyorderLinkedIn: https://www.linkedin.com/in/idries-erfan/Get access to more free resources by visiting the show notes athttps://t.ly/gIP5p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance.  Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.  Topics discussed in this episode: Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend What specific data points Meta wants from advertisers for optimal campaign performance How server-side tracking solves modern data collection challenges for Shopify stores What custom conversion tracking strategies boost performance for different product lines Why separating purchase events matters more than parameter optimization in Meta How offline conversions and retail store data can enhance Meta advertising performance What AI-powered creative testing capabilities are coming to Meta's platform in 2025 Links & Resources Website: https://www.getelevar.com/ Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar LinkedIn: https://www.linkedin.com/company/getelevar X/Twitter: https://x.com/getelevar Get access to more free resources by visiting the show notes athttps://t.ly/wTibu   ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this podcast episode, we discuss how AI assistants can boost conversions for Shopify stores by enhancing product discovery, building trust, and offering multilingual support, all while reducing support load and driving sales. Our featured guest on the show is Saumil Trivedi, Director of Product & India Operations at asklo.ai.  Topics discussed in this episode: What AI Assistants really do beyond basic chatbots How the 4 phases of customer shopping journey work with AI Why instant AI answers boost purchase confidence What questions shoppers ask in different product categories How AI handles multiple languages without setup Why customers skip reading product pages today How AI cut support tickets by 20% - real case study What store sizes benefit most from AI assistance Why setup takes minutes on any Shopify theme How to test AI support free for 30 requests monthly Links & Resources Website: https://www.asklo.ai/Shopify App Store: https://apps.shopify.com/askloLinkedIn: https://www.linkedin.com/in/saumil-trivedi/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4473bcm5______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we explore how AI is transforming Amazon advertising from an art into a precise science.  Our guest, Julian Timings, co-founder and CTO of Autron.ai, shares insights on how machine learning is automating ad management, freeing up sellers’ time, and maximizing campaign efficiency.  With years of experience in e-commerce and AI, Julian explains how Autron optimizes ad budgets, adapts to Amazon's changing marketplace, and helps sellers avoid common mistakes—all while allowing control over ad strategy.  Topics discussed in this episode: Why is AI transforming Amazon ads from an art into a science What common mistakes do Amazon sellers make in their ad strategy, and how can AI fix them Why does AI-driven ad management give sellers a competitive edge on Amazon How does AI handle Amazon's constant changes in ad rules and features How can Amazon sellers balance automation with control over their ad strategies What future advancements in AI and Amazon ads can sellers expect Links & Resources  Website: https://autron.ai/ LinkedIn: https://www.linkedin.com/company/autron/ Facebook: https://www.facebook.com/autronio  Get access to more free resources by visiting the show notes athttps://t.ly/pe9US ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.  Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.  Topics discussed in this episode:   Why Facebook Ads are harder in 2025 and their role as brand amplifiers How to set up Facebook pixel tracking and define target metrics What customer research reveals for better ad messaging success How to structure ad accounts with optimal ad sets for testing Why Facebook's AI tools create problems for advertisers How to diagnose performance issues between ads vs website What budget strategies work for scaling Facebook ads Why influencer page whitelisting outperforms brand pages Links & Resources  Website: https://inspiredigitalgroup.com/ LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/ X/Twitter: https://twitter.com/IstvanicMarin  Get access to more free resources by visiting the show notes athttps://t.ly/Sv89a ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/