Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast How To Scale Ads Faster With Sales Attribution — Andrey Kholkin | Why Traditional Pixels Fail, How Real-time Attribution Transforms Ads, Why Accurate Data Matters, How AI Reduces Ad Spend, How To Track Sales, Why Organic Traffic Tracking Matters (#356)
Dec 4, 2024
In this discussion, Andrey Kholkin, CTO of Weberlo.com, shares insights on transforming ad tracking. He explains why traditional pixels often fail and how real-time sales attribution can unlock 100% accurate data for optimizing ad performance. Andrey emphasizes the importance of AI in reducing ad spend and improving ROI. He also highlights how proper tracking of organic and paid traffic can inform better marketing strategies, ultimately guiding businesses toward more efficient ad budgets and campaigns.
AI Snips
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Episode notes
Browser Pixels Often Give Inaccurate Data
- Browser pixels miss or distort conversions because users disable cookies or leave before a thank-you page loads.
- Andrey says accurate data is the foundation for correct ad optimization decisions.
Attribute At The Source For 100% Accuracy
- Webberlo attributes sales using actual transactions from the cart or payment gateway for 100% accuracy.
- This eliminates duplicates and missing conversions that browser-side pixels produce.
First Time Hearing Payment-Platform Integration
- Claus hears for the first time that Weberlo integrates with payment platforms to track real purchases.
- Andrey explains the system finds the visitor and attributes each sale individually to a traffic source.