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In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.
Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.
With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI.
Topics discussed in this episode:
- Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data.
- How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data.
- Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads.
- How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data.
- Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights.
- How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes.
- What Conversion Goals Can You Track: Focus on purchase and lead tracking.
- Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources.
Links & Resources
Website: https://www.weberlo.com
Shopify App Store: https://apps.shopify.com/weberlo
LinkedIn: https://www.linkedin.com/company/weberlo/
Get access to more free resources by visiting the show notes at
https://t.ly/qGKT5
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