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Andrey Kholkin
CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.
Best podcasts with Andrey Kholkin
Ranked by the Snipd community
Dec 4, 2024
• 12min
How To Scale Ads Faster With Sales Attribution — Andrey Kholkin | Why Traditional Pixels Fail, How Real-time Attribution Transforms Ads, Why Accurate Data Matters, How AI Reduces Ad Spend, How To Track Sales, Why Organic Traffic Tracking Matters (#356)
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In this discussion, Andrey Kholkin, CTO of Weberlo.com, shares insights on transforming ad tracking. He explains why traditional pixels often fail and how real-time sales attribution can unlock 100% accurate data for optimizing ad performance. Andrey emphasizes the importance of AI in reducing ad spend and improving ROI. He also highlights how proper tracking of organic and paid traffic can inform better marketing strategies, ultimately guiding businesses toward more efficient ad budgets and campaigns.
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