In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.
Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.
Topics discussed in this episode:
- Why Facebook Ads are harder in 2025 and their role as brand amplifiers
- How to set up Facebook pixel tracking and define target metrics
- What customer research reveals for better ad messaging success
- How to structure ad accounts with optimal ad sets for testing
- Why Facebook's AI tools create problems for advertisers
- How to diagnose performance issues between ads vs website
- What budget strategies work for scaling Facebook ads
- Why influencer page whitelisting outperforms brand pages
Links & Resources
Website: https://inspiredigitalgroup.com/
LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/
X/Twitter: https://twitter.com/IstvanicMarin
Get access to more free resources by visiting the show notes at
https://t.ly/Sv89a
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast