Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Jan 20, 2025 • 27min

The Evolution of Ecommerce Search — Arv Natarajan | Why Conversational AI Simplifies Queries, What Makes A Perfect Search Page, How Visual Search Improves Discovery, Why "Revenue Per Search" Rules, Why Search And Browse Both Matter (#365)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this first episode of our special mini-series on ecommerce search, Arv Natarajan, Director of Product at GroupBy Inc., explores how artificial intelligence is revolutionizing digital customer experiences.  From early keyword matching to today's sophisticated AI-powered solutions, Arv breaks down the transformation of search technology and its critical role in creating personalized shopping journeys. Topics discussed in this episode:  How early e-commerce search failed due to basic keyword matching. Why AI understands shopping intent vs just matching words. How search personalization works without compromising privacy. Why both search and browse experiences matter equally. What makes the perfect e-commerce search page layout. How visual search transforms product discovery. Why conversational AI revolutionizes complex shopping queries. What makes unified AI shopping assistants the future. How search analytics reveal hidden inventory issues. Why "revenue per search" is the only metric that matters. Links & Resources  Website: https://www.groupbyinc.com/integrations/shopify Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery LinkedIn: https://www.linkedin.com/in/arvnatarajan/ X/Twitter: https://x.com/groupbyinc  Get access to more free resources by visiting the show notes athttps://tinyurl.com/3fftw9mw ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 15, 2025 • 22min

The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon’s Use Of Try-Before-You-Buy (#364)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.  Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.  Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy! Topics discussed in this episode: Why try-before-you-buy is transforming eCommerce. How TryNow bridges the gap between online and in-store shopping. What the try-before-you-buy process looks like for Shopify brands. How try-before-you-buy impacts conversion rates and customer behavior. Why higher return rates can still mean more profit. How try-before-you-buy increases AOV and LTV for brands. What industries benefit most from try-before-you-buy. How TryNow replaces discount strategies with free trials. Links & Resources  Website: https://www.trynow.com/ Shopify App Store: https://apps.shopify.com/trynow Instagram: https://www.instagram.com/trynow/ X/Twitter: https://twitter.com/TryNowBen  Get access to more free resources by visiting the show notes athttps://t.ly/0Xuuu  ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 13, 2025 • 32min

Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.  They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.  Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy. Topics discussed in this episode: Why gifting is a trillion-dollar market with corporate gifting at $300B+ How the pandemic created an 80% surge in online gifting demand What modern gifting platforms offer vs traditional marketplace solutions How brands now process hundreds of gift orders in minutes not weeks Why Millennials and Gen Z prefer direct brand gifting experiences What successful gifting brands reveal about scaling gift operations How event and corporate gifting create new revenue streams Why manual gifting processes limit growth opportunities What makes specialty food brands excel in gifting How brands can cut gift processing from weeks to days Links & Resources Website: https://www.zest.co/ LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/ LinkedIn: https://www.linkedin.com/company/zest-co Get access to more free resources by visiting the show notes athttps://tinyurl.com/bdx9zjyx ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 8, 2025 • 25min

How Peer-to-peer Returns Help You Dramatically Reduce Shipping Costs — Manish Chowdhary | How AI Ensures Smooth Product Returns, Why Apparel Brands Win With Fewer Returns, Better Cash Flow For DTC Brands, Why Peer-to-peer Returns Cut Costs By 64% (#362)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Manish Chowdhary, Founder and CEO of Cahoot.ai, the world’s first peer-to-peer order fulfillment network.  Manish shares insights on an innovative approach to returns that saves brands money, reduces environmental impact, and improves customer satisfaction. Learn how this groundbreaking solution is reshaping eCommerce logistics and profitability. Topics discussed in this episode: Why peer-to-peer returns slash shipping costs by 64%. How bypassing warehouses accelerates return processing by 4x. What apparel brands gain with reduced return rates and faster restocking. Why eco-conscious customers prefer brands with reduced carbon emissions. How AI verifies product conditions for seamless peer-to-peer returns. What real-time inventory updates mean for "like new" products. Why cashback incentives boost buyer and seller satisfaction. How peer-to-peer returns improve cash flow for DTC brands. What industries benefit most from this return model beyond apparel. Why this innovation is a game-changer for profitability in 2025. How early adopters get special pricing and waived fees ($1M+ GMV) Links & Resources Website: https://www.cahoot.ai/ Shopify App Store: https://pages.cahoot.ai/cahoot-peer-to-peer-returns/ LinkedIn: https://www.linkedin.com/in/manish-chowdhary/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/a49pyyn8 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 6, 2025 • 22min

Profit-Boosting Merchandising Strategies for Growth — Daniel Gurevitch | How Smart Merchandising Drives Growth, Why Bestseller Metrics Can Mislead Decisions, How Smart Widgets Improve Recommendations, How Shopify Stores Manage Large Catalogs (#361)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ --- Discover how to make product discovery effortless for your customers and maximize profitability in your store.   On this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter chats with Daniel Gurevitch, Co-founder and CEO of Kimonix, about strategies for collection management, product sorting, and profit-driven merchandising.   With insights drawn from Daniel’s extensive experience in eCommerce consulting, you’ll learn practical tactics to optimize inventory, reduce slow movers, and enhance customer experience using data-driven solutions. Topics discussed in this episode:  Why focusing only on bestsellers hurts profits - The 80/20 rule pitfall in ecommerce How to balance bestsellers with slow inventory - Smart merchandising strategies revealed What 70+ data points tell about product success - Beyond basic sales metrics How AI manages collections automatically - Balancing new, best, and slow movers Why traditional bestseller metrics mislead - The marketing spend impact What true collection analytics reveal - Understanding real product performance How smart widgets boost recommendations - Mixing personalization with inventory Why inventory health matters - Using data to make promotion decisions How Shopify Plus stores optimize collections - Implementation for 150+ product catalogs Links & Resources Website: https://www.kimonix.com/ Shopify App Store: https://apps.shopify.com/kimonix LinkedIn: https://www.linkedin.com/company/kimonix/ LinkedIn: https://www.linkedin.com/in/daniel-gurevitch/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/rfcy2tnx ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 2, 2025 • 26min

Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.  She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode:  Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing  challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Dec 18, 2024 • 8min

Behind the Scenes: An Update on the Ecommerce Coffee Break Podcast — Claus Lauter

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break, join host and producer Claus Lauter for a year-end update! In this episode, Claus reflects on the highlights of 2024 and shares exciting news and plans for what's to come in 2025.Topics discussed in this episode:  2024 Podcast Recap: 110 episodes exploring e-commerce, digital marketing, AI, and entrepreneurship.Audience Growth: Over 250,000 listens in 2024.Newsletter: Free weekly e-commerce news summary with 7,000+ subscribers.Premium Content: "Merchant Hub" offers daily news, community forum, and conversion optimization course.Sponsors: Carefully selected advertisers aligned with audience interests.Nomadic Lifestyle: Recently returned to Buenos Aires after 7-month travels, open to future adventures.2025 Preview: New episodes resuming shortly after New Year's, with listener feedback welcome.Links & ResourcesWebsite: https://ecommercecoffeebreak.com/Newsletter: https://ecommercecoffeebreak.com/ecommerce-podcast-newsletter/LinkedIn: https://www.linkedin.com/in/clauslauter/X/Twitter: https://x.com/EcomCoffeeBreakGet access to more free resources by visiting the show notes athttps://tinyurl.com/5mcfswab______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Dec 16, 2024 • 34min

How to Avoid Costly Amazon Suspensions: Insider Tips for Sellers — Or Shamosh | What To Do First When Suspended, How To Audit Amazon Listings For Compliance, Why Keywords Can Trigger Account Bans, How ChatGPT Helps Prevent Amazon Account Suspension (#359)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---Discover expert strategies to prevent Amazon account suspensions with Or Shamosh, founder of AmazonSellersAppeal.com. In this episode, Or shares actionable tips for auditing listings, avoiding keyword pitfalls, and staying compliant with Amazon’s policies. Learn how tools like ChatGPT can help safeguard your account and what steps to take if you're ever suspended. Whether you're a new seller or a seasoned merchant, this episode offers invaluable advice to keep your business running smoothly.Topics discussed in this episode:  Why sellers get suspended: Uncover hidden risks in Amazon listings How keywords trigger account suspensions: Avoid dangerous product descriptions What Amazon really considers a "product": Legal definitions that surprise sellers Why ChatGPT can prevent suspension: Free risk assessment strategy How regulatory agencies define your products: Unexpected legal classifications What to do when suspended: First critical steps for account recovery Why multiple appeals are normal: Navigating Amazon's suspension process How to conduct weekly listing audits: Simple compliance checks What products need extra caution: High-risk categories exposed Why understanding Amazon's algorithm matters: Insider scanning secrets Links & Resources  Website: https://amazonsellersappeal.com/ LinkedIn: https://www.linkedin.com/in/or-shamosh/ Facebook: https://www.facebook.com/OrShamosh/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/2yvvpvus ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Dec 11, 2024 • 24min

Why Selling on Multiple Marketplaces is Your Secret to Growth - Chris Timmer | Why selling on multiple marketplaces drives growth, How a unified platform solves inventory issues, What hurdles sellers face when expanding channels? (#358)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter sits down with Chris Timmer, CEO of Linnworks, to unravel the complexities of multi-channel selling.  Discover how modern e-commerce businesses can overcome operational challenges by leveraging unified platforms that streamline inventory management, marketplace listings, and order processing.  Chris shares insights into how technology can help sellers expand across multiple channels, reduce errors, and create seamless customer experiences in today's competitive online marketplace. Topics discussed in this episode:  Why selling on multiple marketplaces is crucial for e-commerce growth How a unified e-commerce platform solves inventory management challenges What operational hurdles do online sellers face when expanding channels Why AI and forecasting can transform inventory strategies What surprising strategy are online brands using to boost digital sales Why successful merchants sell on more than five channels How marketplace pricing and integration impact business performance What makes a smooth e-commerce platform implementation Why customer-centric technology solutions matter in competitive markets Links & Resources  Website: https://www.linnworks.com/ Shopify App Store: https://apps.shopify.com/linnworks LinkedIn: https://www.linkedin.com/in/chris-timmer-019996/ Instagram: https://www.instagram.com/linnworksglobal X/Twitter: https://x.com/Linnworksglobal  Get access to more free resources by visiting the show notes athttps://tinyurl.com/3fxsx8cc 3f8b2d6ddf53875e7098a870ceeccc7ddc105829______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Dec 9, 2024 • 23min

Boost Revenue with Smart Pricing AI: Ecommerce Negotiation Strategies - Viacheslav (Slava) Sabirov | Why AI-Powered Negotiation Transforms Pricing Strategies, What Makes Personalized Negotiation a Game-Changer, Why Seasonal Sales Models Are Obsolete (357)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In today's Ecommerce Coffee Break podcast, join Slava Sabirov, CEO of batna.pro, to explore a groundbreaking approach to retail pricing. Discover how AI-powered negotiation systems are transforming e-commerce by enabling personalized deals for individual customers. He shares insights from his extensive background in pricing strategy, including successful implementations in fashion and mattress retail that have dramatically increased average order values and reduced overstock.Topics discussed in this episode:  Why AI-powered negotiation transforms e-commerce pricing strategiesHow dynamic pricing can increase average order value by up to 40%What makes personalized price negotiation a game-changer for retailersWhy traditional seasonal sales models are becoming obsoleteHow AI helps retailers solve inventory overstock challengesWhat drives customer loyalty through intelligent pricing interactionsWhy conversion rates improve when customers can negotiate pricesHow different industries can benefit from smart pricing technologiesWhat makes Shopify integration simple for e-commerce businessesWhy upselling becomes more effective with AI-driven negotiation systemsLinks & Resources Website: https://batna.pro/ Shopify App Store: https://apps.shopify.com/batna Check out the BATNA.pro Affiliate Program: https://tinyurl.com/batnapro  LinkedIn: https://www.linkedin.com/in/sabirov/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/4artakwz ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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