Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
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Feb 24, 2025 • 35min

How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.  Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms. Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break Topics discussed in this episode:  Why privacy changes demolished marketing performance. How iOS updates doubled customer acquisition costs. What predictive AI does to restore ad targeting. How first-party data powers smarter marketing. Why old attribution models stopped working. How DTC brands are improving ROAS and reducing CACWhat makes the 'movable middle' crucial for growth. How brands achieve 32% better media efficiency. Why AI combinations amplify marketing results. How to implement new tech in under 10 minutes. Links & Resources Website: https://www.getangler.ai/ Shopify App Store: https://apps.shopify.com/angler-ai-app LinkedIn: https://www.linkedin.com/company/angler-ai YouTube: https://www.youtube.com/@GetAnglerAIGet access to more free resources by visiting the show notes athttps://tinyurl.com/29apttdz ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Feb 19, 2025 • 25min

How To Conquer Ecommerce: Insider Tips From A CEO — Rachid "Rush" Wehbi | Why Dropshipping Is Low-risk, How Major Brands Use Dropshipping, How To Find Reliable Suppliers, What Profit Margins You Need, How AI Makes Dropshipping Easier (#374)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to conquer eCommerce with insider tips from Rachid "Rush" Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping.  The big takeaway: Starting an online store is easier than ever. Rush explains how to pick winning products, find reliable suppliers, and build a sustainable business using AI tools. Topics discussed in this episode:  Why creativity meets business: From music producer to ecommerce CEO. How dropshipping works: Major companies like Wayfair use this model. What makes dropshipping easy: No inventory needed to start. How to avoid competing with Amazon: Success through targeted marketing. What three things drive success: Great products, landing pages, customer service. How to find reliable suppliers: Using ratings to vet partners. What profit margins you need: Why 3X pricing isn't enough. How AI makes dropshipping easier: Store creation in minutes. What daily tasks look like: Product research and order management. How beginners start right: Comprehensive training and support. Links & Resources Website: https://www.sellthetrend.com Shopify App Store: https://apps.shopify.com/sellthetrend LinkedIn: https://www.linkedin.com/in/rush-w-49861b207/ Instagram: https://www.instagram.com/sellthetrend  Facebook: https://www.facebook.com/sellthetrend  Get access to more free resources by visiting the show notes athttps://tinyurl.com/hjy9uur4 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Feb 17, 2025 • 23min

Shopify Accounting For Your E-commerce Business — Jason Richelson | Why Accounting Is More Than Shopify Numbers, How Bad Accounting Kills Value, What Makes Multi-channel Tricky, How Reconciliation Saves Revenue, Why Automation Matters Past $1M (#373)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses. Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business automation, and accounting systems. He shares expert insights on keeping financials accurate and managing multi-channel accounting challenges. Topics discussed in this episode:  Why proper accounting goes beyond Shopify dashboard numbers. How poor accounting can sink your business sale price. What makes multi-channel accounting so complex. Why treating deposits as pure income is dangerous. How daily reconciliation prevents lost revenue. What makes U.S. sales tax a nightmare for sellers. How Facebook's sales tax differs from Shopify's. Why automation matters above $1M in revenue. What the future of eCommerce accounting looks like. How to automate accounting. Links & Resources Website: https://www.bookkeep.com/ Shopify App Store: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce LinkedIn: https://www.linkedin.com/company/bookkeepcom X/Twitter: https://x.com/bookkeepcom  Get access to more free resources by visiting the show notes athttps://tinyurl.com/ywkb2eht ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Feb 12, 2025 • 28min

Digital Marketing. Get It All Done, All In One Place — Joe Fox | Essential Tools Every Ecommerce Store Needs, How To Simplify And Unify Marketing Tools, How Tech Audits Reveal Hidden Savings, Why Retention Outperforms Costly Acquisition (#372)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform.  Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions.  Topics discussed in this episode:  Why fragmented marketing tools create costly tech stack chaos. How mixed messaging drives customers away from your store. What essential tools every e-commerce tech stack needs. How unified commerce bridges online and in-store shopping. Why customer retention beats expensive acquisition costs. What makes social proof at checkout boost conversions. How tech stack analysis reveals hidden cost savings. Why partnerships matter for merchant growth. What makes the perfect migration timeline work. How to consolidate marketing tools effectively. Links & Resources Website: https://www.growave.io/ Shopify App Store: https://apps.shopify.com/growave LinkedIn: https://www.linkedin.com/company/growave-io/ LinkedIn: https://www.linkedin.com/in/joefox88/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4arb94fp ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Feb 10, 2025 • 42min

The Framework That Doubled Revenue Immediately — Sabir Semerkant | What Drives Ecommerce Growth, Why Small Wins Compound, How To Boost Sales Fast, What Makes Brands Scalable, The Optimal Shopify Tech Stack, Why Expert Consultants Matter (#371)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir.  With over 25 years of experience helping more than 150 brands scale to success, including major names like Canon and Tommy Hilfiger, Sabir shares his proven 8D Method framework for sustainable online growth.  He discusses common challenges faced by eCommerce brands in 2025 and reveals practical strategies for optimization, including the critical importance of site performance and its impact on revenue.  Topics discussed in this episode:  Why expert consultants matter: The real cost of hiring cheap vs qualified specialists. How speed affects sales: Every second over 1.7s costs thousands in lost revenue. What drives eCommerce growth: The 8 dimensions framework behind $1B+ in sales. How to double revenue: Case study of scaling from $1.5M to $3M+ profitably. Why small wins compound: Turn 1% daily improvements into 10X annual growth. What apps you really need: Why less is more in your Shopify tech stack. How to boost sales fast: 5 tasks that lift revenue 50-70% in one week. Why 1.7 seconds matter: Optimizing for modern attention spans. What makes brands scalable: The 3 business types ready for rapid growth. How to stop wasting ad spend: Moving from trendy tactics to proven strategies. Links & Resources Website: https://growthbysabir.com/coffee LinkedIn: https://www.linkedin.com/in/sabirsemerkant Instagram: https://www.instagram.com/growthbysabir/  Facebook: https://www.facebook.com/growthbysabir/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/227czyj2 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Feb 8, 2025 • 33min

5 Simple Email Tweaks That Skyrocket Sales - Stefan Pirvu | Why Emails Get Ignored, What Makes Daily Emails Work, What Drives Engagement, How To Fix Email Deliverability, How To Segment Lists, Why Brand Personality Drives Email Marketing Success (#370)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies.  Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue. Topics discussed in this episode:  Why getting emails opened is harder: Stand out as inbox filters tighten.How brand personality drives success: Build an authentic connection with a unique avatar. What makes daily emails work: Keep subscribers engaged with entertainment-driven content. How to properly segment lists: Target based on behaviors and preferences.Why most newsletter strategies fail: Avoid the key "value-based" content mistake. What drives real engagement: Boost deliverability by encouraging replies. How to repair poor deliverability: Improve domain reputation for primary inbox placement. What makes SMS and email work: Use AI-driven conversations for personalization. How one brand grew revenue from $15k to $65k: Learn the winning strategies. What successful email marketing costs: $7k-15k pricing and ROI factors. Links & Resources Website: https://emailsuperstars.com/ LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/ Instagram: https://www.instagram.com/stefpirvu/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/24ztw6sb ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Feb 3, 2025 • 23min

The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success.  Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights. Topics discussed in this episode:  How analytics drive eCommerce success through data-driven decisions. What role AI plays in transforming raw data into actionable insights. Why tracking search terms reveals vital customer intent patterns. How to pick the most important metrics for your online store. Why search vs browse behavior impacts different retail sectors. What null searches reveal about missed revenue opportunities. How GroupBy integrates with Shopify's native data collection. Why anonymous tracking delivers better personalization results. What makes an ideal analytics solution for merchants. How usage-based pricing works for stores of all sizes. Find the first episode of the mini series here:  https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/ Links & Resources Website: https://www.groupbyinc.com/integrations/shopify Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery LinkedIn: https://www.linkedin.com/in/arvnatarajan/ X/Twitter: https://x.com/groupbyinc  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4wdh98kt ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 29, 2025 • 23min

Automate Amazon Customer Emails. The Easy Way — Daniel Boross | How AI Simplifies Complex Support, What Makes AI Replies Sound Human, How Sellers Customize AI Responses Per Product, Why AI Support Removes Language Barriers (#368)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, I am joined by Daniel Boross, Co-Founder and CEO of Fluvi.com. Daniel shares his journey from running an iPhone repair business to building an AI-powered solution that helps Amazon sellers respond to customer inquiries quickly and effectively. Tune in to learn how automation can save time, improve response quality, and streamline your support process. Watch this episode on Youtube: https://youtu.be/nPL3TvFhwEI Topics discussed in this episode: How a phone repair shop became a thriving Amazon business. What happened when competitors used fake reviews as weapons. Why 50+ daily customer support emails needed a better solution. How Fluvi's AI turns complex support into one-click responses. What makes AI responses sound personal, not robotic. How sellers can customize AI responses per product. Why language barriers don't matter with AI support. What the credit system looks like for using Fluvi. How much time sellers save using AI vs manual replies. What makes Fluvi work for both small and large sellers. Links & Resources  Website: https://fluvi.com/ LinkedIn: https://www.linkedin.com/company/fluvi-com/ X/Twitter: https://x.com/FluviApp/ YouTube: https://www.youtube.com/@fluvidotcom/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4vf6kj2w ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 27, 2025 • 23min

Shopify Accounting Explained: Minimize Tax Time with Automation — Kevin Reeth | How Traditional Tools Fail E-commerce, Why Automation Improves Finances, How To Catch Up On Bookkeeping, Why Inventory Tracking Is Key, How Schedule C Automation Works (#367)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode, we explore how automation and software can streamline tax management for online sellers.  Kevin Reeth, founder and CEO of SellerLedger, joins host Claus Lauter to discuss modern solutions for e-commerce bookkeeping. With his extensive experience Kevin shares insights on simplifying accounting through automated data integration and tax compliance. Topics discussed in this episode: Why traditional accounting fails e-commerce. What causes duplicate data issues.How Schedule C automation works. Why inventory tracking is key. Why separate personal and business finances. How to catch up on 2024/2025 bookkeeping. Why APIs transformed e-commerce bookkeeping. Why automation future-proofs bookkeeping. Links & Resources  Website: https://sellerledger.com/ Shopify App Store: https://apps.shopify.com/seller-ledger Instagram: https://www.instagram.com/sellerledger/ Facebook: https://www.facebook.com/sellerledger YouTube: https://www.youtube.com/@Sellerledger  Get access to more free resources by visiting the show notes athttps://tinyurl.com/2bheypp8 ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
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Jan 22, 2025 • 28min

Master Ad Campaigns: Control & Optimize Like a Pro — Mitsunaga Kikuchi and Rocco Baldassare | Why Automated Optimization Saves Time, What Improves Cross-channel Budget Performance, How ROAS Increased By 400%, Why Complexity Delivers Better Results (#366)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore strategies for regaining control over ad campaigns and driving higher long-term ROAS and customer lifetime value.  Featuring Mitsunaga Kikuchi, CEO and Founder of Shirofune, and Rocco Baldassare, Head of U.S. Business Development (shirofune.us), the discussion delves into how their platform's human intelligence approach helps marketers overcome the challenges of managing complex, multi-channel ad campaigns while saving time and improving performance. Topics discussed in this episode:  Why marketers save 70% of their time with automated optimization. What makes cross-channel budget sharing more effective than platform silos. How third-party attribution data drives better optimization than platform metrics. Why clients see 400-500% ROAS improvement within months. How account managers can handle twice the clients in less time. What makes Shirofune's 1-hour onboarding and 2-month trial unique.Why account complexity matters more than size for results. What's driving the unstoppable shift to marketing automation. How staying curious keeps marketers ahead of the curve. Links & Resources  Website: https://shirofune.us LinkedIn: https://www.linkedin.com/company/shirofune-usa/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/244r2dnh ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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