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In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform.
Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions.
Topics discussed in this episode:
- Why fragmented marketing tools create costly tech stack chaos.
- How mixed messaging drives customers away from your store.
- What essential tools every e-commerce tech stack needs.
- How unified commerce bridges online and in-store shopping.
- Why customer retention beats expensive acquisition costs.
- What makes social proof at checkout boost conversions.
- How tech stack analysis reveals hidden cost savings.
- Why partnerships matter for merchant growth.
- What makes the perfect migration timeline work.
- How to consolidate marketing tools effectively.
Links & Resources
Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/company/growave-io/
LinkedIn: https://www.linkedin.com/in/joefox88/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/4arb94fp
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast