The Data Ecom Stores Ignore (Big Mistake!) — Arv Natarajan | How Analytics Fuel Ecommerce Growth, AI’s Role In Turning Data Into Insights, Tracking Search Terms To Find Customer Intent, Search Vs. Browse Behavior, Null Searches And Missed Revenue (#369)

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In this episode, we continue our three-part miniseries on eCommerce search, focusing on the critical role of analytics and reporting in driving online retail success. 

Host Claus Lauter welcomes back Arv Natarajan, Director of Product at GroupBy, to explore how robust data analysis can help eCommerce retailers make better decisions and improve their customer experience through AI-powered insights.

Topics discussed in this episode:  

• How analytics drive eCommerce success through data-driven decisions. 
• What role AI plays in transforming raw data into actionable insights. 
• Why tracking search terms reveals vital customer intent patterns. 
• How to pick the most important metrics for your online store. 
• Why search vs browse behavior impacts different retail sectors. 
• What null searches reveal about missed revenue opportunities. 
• How GroupBy integrates with Shopify's native data collection. 
• Why anonymous tracking delivers better personalization results. 
• What makes an ideal analytics solution for merchants. 
• How usage-based pricing works for stores of all sizes. 

Find the first episode of the mini series here:  https://ecommercecoffeebreak.com/future-of-ecommerce-search-ai/ 

Links & Resources

Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4wdh98kt 

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