How To Work Around Walled Gardens And Reach More Customers — Reeto Mookherjee | Why Traditional Attribution No Longer Works, How Brands Use First-party Data To Improve Targeting, Why Predictive AI Unlocks New Marketing Power (#375)

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In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions. 

Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.

Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break

Topics discussed in this episode:  

• Why privacy changes demolished marketing performance. 
• How iOS updates doubled customer acquisition costs. 
• What predictive AI does to restore ad targeting. 
• How first-party data powers smarter marketing. 
• Why old attribution models stopped working. 
• How DTC brands are improving ROAS and reducing CAC
• What makes the 'movable middle' crucial for growth. 
• How brands achieve 32% better media efficiency. 
• Why AI combinations amplify marketing results. 
• How to implement new tech in under 10 minutes. 
  
  

Links & Resources 

Website: https://www.getangler.ai/
Shopify App Store: https://apps.shopify.com/angler-ai-app
LinkedIn: https://www.linkedin.com/company/angler-ai
YouTube: https://www.youtube.com/@GetAnglerAI

Get access to more free resources by visiting the show notes at
https://tinyurl.com/29apttdz 

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