Why PPC Is the Secret to Recovering a Failed Product Launch — Carly McMillen | How PPC uncovers new use cases and audiences, How rebranding boosts product performance, What metrics show a launch isn’t working (#360)

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In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches. 

She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers.

Topics discussed in this episode:  

• Why understanding your product's unique selling point is crucial for marketing success 
• How PPC campaigns can reveal unexpected use cases and target audiences 
• What Amazon's AI (Rufus) can tell you about your product listing gaps 
• Why sellers should give their product launch at least 90-120 days before declaring failure 
• How rebranding and repositioning can dramatically improve product performance 
• What metrics to analyze when a product launch isn't working 
• Why comprehensive market research precedes successful product launches 
• How agencies like PPC Farm help sellers diagnose and fix marketing  challenges 
• What Amazon's changing landscape means for new and existing sellers 
• Why omnichannel presence is more important than ever for e-commerce brands 
  
  

Links & Resources

Website: https://www.ppcfarm.com/
LinkedIn: https://www.linkedin.com/in/carly-mcmillen/
Instagram: https://www.instagram.com/theppcfarm/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3yxvudf8

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